Keyword research is not a one time exercise. It’s not something you do today then you are done forever. Serious Internet marketers make keyword research and ongoing exercise.
That doesn’t mean that you have to do keyword research every day. It does mean that you continue to research and find the best keywords for your website concept over the life of your business. Whether you spend an hour a day or an hour a week on the activity is up to you, but you must spend some time on keyword research throughout your project if you expect it to succeed.
Successful keyword research consists of several musts. For instance, you must seek out keywords within your niche. You must analyze your keywords for potential profitability. You must decide which keywords are appropriate for your business. Just because a keyword is popular doesn’t mean that it will be profitable for you. That’s where you have to analyze the keywords themselves as search terms and weigh them against your own site concept. The day you think that you have arrived at the perfect list of keywords, that’s the day you should reconsider whether your research is on the right track.
Search Engine Optimization Journal recommends the following keyword research tools:
- Key Compete
- Keyword Discovery