An interesting survey by the Forrester Blog: Google, Yahoo! and Amazon are the most trusted brands online. I’m really not surprised by Google and Amazon, but I’d have thought that Yahoo! lost more ground. They were in second place in 2007 and still hold onto second in 2009 even though they’ve lost ground with consumers. Amazon gained and still is in third – barely.
If I were to hazard a prediction here, I’d say by the next survey, Amazon will hold second place behind Google and Facebook, Microsoft, and YouTube will all have gained higher recognition with at least one of them possibly passing Yahoo! I also think MySpace will fall off the list and be replaced, possibly by Twitter.
But here’s the question: What does it take to make the list in the first place? Trustworthiness, helpfulness, and relevance. So does that mean if you develop those three qualities for your website that you’ll stand a chance to be on the list in the next survey? Probably not. But I do think that if you gain a reputation for those three qualities within your niche then you could be one of the most trusted authorities within your niche and industry online. Don’t you think?
Having a trusted brand online goes way beyond a solid search engine optimization and pay per click advertising program, it means your company is truly a leader in your marketplace. For instance, I have a client that is a manufacturer of restaurant equipment. Yes, I have helped them achieve top search engine rankings, a robust pay per click advertising campaign in all three search networks and have even gotten them active in social media. What I have found is that everything performs very well for them online since they have been a true leader in their industry for over 40 years (well before the web existed!). So the point is it takes a good amount of work, energy and innovation that goes way beyond marketing efforts to become a top online brand in a given industry. Are you and your company up for the task?