Most industries in today’s marketplace have special industry related events where people can gather in order to improve their networking skills and meet other peers in their space. Some businesses really depend on their specific industry events and others do not. Regardless of which area you fall into, it is important to try and kick up your online marketing during these events because you can really develop some nice traffic surrounding the event.
Here are some useful online event marketing tips to use for your next event:
Online Event Marketing Tip #1 – Plan Early
As soon as the information and agenda surrounding the event goes public start thinking about how you can report the information. One thing that you don’t want to do is wait until the last week in order to stick out and become visible because it will most likely be too late.
Online Event Marketing Tip #2 – Blog Post Series
Start writing early about different topics surrounding the special industry event. If there are educational courses try doing a blog post or article series dissecting some of the more popular or unpopular courses that people might want to learn more about.
Online Event Marketing Tip #3 – Put A Pay Per Click Advertising Plan Together
It might make sense to geo target some pay per click advertising ads surrounding the event during and prior to the event to let people know that you are there or will be there. Trying to sponsor an event can be really expensive and just out of reach for many smaller businesses, which is why it is important to think about other ways to reach out to the same audience.
Online Event Marketing Tip #4 – Social Media Countdown
Launch a well planned social media countdown prior to the event. Put together a social media communication effort every day for the month prior to the event to get people’s attention. You don’t have to take this approach exactly, but try thinking about how you could leverage the social media landscape in order to improve your message.
Industry events can be great for traffic but you have to hit it early before everyone else does. As you put out new material and content over time, this content will start to rank in search results, ultimately bringing in nicely targeted traffic to your business website.