Online personal branding and marketing helps not only your company search engine optimization, but also your own personal search engine optimization efforts. Whether you are trying to find a job or marketing your company, the bottom line is you should strive to build your name as a leader in your industry.
The following are some low cost personal online branding resources to consider:
1. LinkedIn – If you have a LinkedIn account but haven’t touched it in many years now might be the time to get in there and really beef it up. If you don’t have one make the effort and launch one. Make it nice and robust by filling it up with every bit of information you can that will directly reflect your business. Utilize keywords that people might be using in the search engines for things like titles and descriptions. This will give you an opportunity to start ranking in search results.
2. Facebook – A Facebook account is a must. They often times rank extremely well in search engines so make sure it is appropriate and relevant to your business. Fill in as many fields as you can in order to make it clear on what type of service it is that you offer. Understand that if you are using your Facebook account for personal purposes, try creating two different accounts, one for business and personal. And whatever you do, please be careful of the types of things you post to your account if you are only using one account…everyone can see it
3. Twitter – Twitter will be a great place to not only be visible but bring in some new possible business as well. Same principals apply, launch an account and fill it out completely and start following people that are following your competition. This will get you on the map in front of your audience and over time they will start following you as well.
4. Blog – Launch a blog and start writing about your industry and your area of expertise. Once you start writing you will then be able to leverage your blog posts through the social media channels list above. Over time you will build a loyal following of readers and eventually some of those readers could turn into clients.
5. Profile Image – Make sure to use the same profile image throughout all your profiles. This way you can brand yourself even more for when people bump into your other profiles. They will be able to make the connection almost immediately if you keep your image consistent. Your face will be the logo of your business with social media.
5. Profile Links – Make sure you consistently add your company website (or cross link your other social networking profiles) throughout all of your profiles. Also, some social networking sites allow links of your RSS feeds, please be sure to add this in as it will help generate more visitors to your blog and website overall.
6. Portfolio - Depending on what type of business you have you should keep some sort of portfolio to showcase your work for other potential clients to see.
These are just some of the things you can do to market yourself online and help your online personal brand. Most don’t even cost any money they just require time and patience.