Search engine optimization is not a dash of this and a pinch of that anymore. These days if you are trying to figure out a road map you are already taking the wrong approach. The right approach is fist analyzing every possible communication vehicle online for your website. Find all the national websites where the masses are visiting and then find all the smaller niche sites and become visible in all of them.
Here are some things that might be obvious that people over look sometimes that can help your overall online presence and SEO efforts:
• Free Business Profiles: There are many different free business profiles where you can list your business and have a nicely robust business profile with a link to your website that can help businesses move along with new traffic.
• Video Sharing Websites: These days you can launch a relatively inexpensive company video using a variety of online tools. A short forty five second video you can push through all the video sharing sites will tremendously help your SEO efforts over time. Not to mention the video could find its way into search results if optimized correctly.
• Social Networking Profiles: Many people don’t approach this as a source of link building but in reality it does help your overall SEO efforts. The link that the profile gives you allows for communication to the search engines to let them know that you are a legitimate business. Once you start using your social profiles the search engines will understand even more that you are truly trying to market your website with a marketing hat and for this you will be rewarded over time.
• Blog Comments: If you come across a blog post that is relevant to your business make sure to leave a comment behind that is educational and also informative and ads to the blog post. There has been some talk recently if Google will eventually make a change regarding if leaving blog post comments are beneficial. If they are sending traffic to your website even with no link power they are still beneficial regardless. Realize that links send traffic to your website.
When in doubt apply almost every possible communication tool to your business you can find. Some will work well and some won’t but it is important to have every angle covered. Search engine marketing requires you to really blanket yourself across as many locations as possible to really get good visibility within your industry.