Organic search engine optimization is the process of optimizing your site using content that is effective, smart linking strategies, and by adding value through interaction thus providing your user with a great experience. The end result is being well placed in unpaid search engine result listings. The question is, is it worth the effort?
An article by Jason Lee Miller on WebProNews takes an interesting look at Universal Search and the drop in paid clicks. Grabbing a chunk from Miller’ final paragraph:
…..means that organic SEO becomes all the more vital, especially when it comes to video and images. Better, more inclusive results might mean fewer paid clicks,…..
Organic Search Engine Optimization is a time intensive specialist process that involves constant research and a thorough knowledge of what is needed to optimize a site, on a day by day basis as search engines play with algorithms and other factors.
Miller’ point about video and images should not be ignored either as search engines start to rate these factors.
Given the current economic conditions, getting placed highly in the non paid search results pages is becoming a necessity. The question should now be asked, “can I afford to not implement organic search engine optimization strategies”?