Blog commenting is in incredibly useful form of link building for multiple reasons. Not only is a great way to get a valuable inbound link, it can also help build your online brand, improve your reputation as an industry expert, is the first step in developing a blogger outreach program and much more. However, just like you need to keep your link building strategy organized, it’s important to organize your blog commenting activities organized so you can get the maximum value for your time.
Here are 4 reasons why it’s important to organize your blog commenting:
1. You don’t want multiple people commenting on the same post.
Having multiple people from your company post comments on the same blog posts looks bad for a couple of reasons. First off, it looks like you might be trying to spam the blog and squeeze out a few extra back links. Secondly, if the two comments disagree with each other you are sending conflicting signals. What stance is your brand actually taking on the issue? It can actually undermine your authority in the long run.
2. No wasted time looking for places to comment.
One of the most time consuming aspects of blog commenting is research. Finding 20-50 new, related blog posts every month to leave a 2-3 sentence comment on can take hours of searching. By staying organized and keeping a master list of possible blogs, you eliminate a lot of the research time. You can just work your way through the list of blogs and comments on the ones that have new posts. A little extra upfront work to make that list will save you hours in the end.
3. You want to know where you’ve left comments so you can see if they went live.
Don’t waste your time commenting on blogs that never let your comments go through. It might be because the blog owner doesn’t monitor the comments, or maybe one of your comments was filtered as spam so the rest are automatically spammed as well. Whatever the reason, it isn’t worth leaving a comment on a blog that will never let it go live. By keeping a running list of everywhere you’ve left a blog comment, you’ll be able to quickly check up on those comments and see which ones went are good.
4. A schedule will help you stay on top of the latest posts.
Most blogs posts keep the first comments directly under the post, which is why you want to leave your comment as soon as possible after that post goes live. It adds an extra level of brand exposure and can help drive more traffic and engagement—how many times do you read the first comment versus the 25th? By keeping a schedule of which blogs that post daily, two times a week, bi-weekly, etc, you’ll know when it’s time to check out that blog.