There is no denying that social media marketing has become an intrinsic part of anyone online marketing campaign. In fact, social media marketing is making its way into offline marketing efforts as well. Radio ads tell listeners to Like companies on Facebook, TV commercials close with a Twitter hashtag and more. Social media marketing is here to stay!
As social media as matured, companies have learned that just having a Facebook page or LinkedIn profile isn’t enough, they actually have to DO something with those networks. There is a lot of behind-the-scenes work that has to happen in order to make a social media marketing campaign successful. Not every company is equipped to handle the daily grind of a social media marketing campaign, which is way many turn their social media management over to outside firms and consultants.
Here are 3 reasons why you should consider outsourcing your social media marketing management
Social media marketing takes an enormous amount of time if you want to do it right. Plenty of companies just don’t have the flexibility in their schedule to add social media management into the mix. Here is how time could be a factor:
• Your audience is active outside of the 9-5 day
• You have to manage multiple accounts (meaning every action has to be repeated across each account)
• You can’t sacrifice other daily activities to make room for social media management
From a personal perspective, I can easily spend 2 hours every morning just on social media management for my own company. That doesn’t include anything particularly fancy or creative either. Luckily, I have a great staff to help me manage our social media marketing so I can concentrate on other aspects of the business and focus on client work.
Not every business owner or marketer is a great copywriter, nor do they have to be. But a lot of social media marketing relies on producing and promoting great content. If you don’t have the writing skills or creative mindset to create engaging content, then outsource your social media management to a company that has writers on staff. They’ll be responsible for creating a steady stream of quality content that will help you engage and connect with your social network.
Social media is still a relatively new field of marketing, and a lot of business owners don’t really know where to go or what they should be doing with it. The time for trial and error in social media has passed. Businesses are expected to abide by certain rules of social media. If you don’t know what they are, it’s easy to make a social faux pas and you company could suffer before it.
Outsourcing your social media management to an expert means you don’t have to worry about it.
It has to be said that, just like in the world of SEO, just about anyone can call themselves a social media “expert.” Social media marketing is too important to entrust in the hands of just anyone. Your online brand and reputation could be severely damaged if you send your social media marketing management off into the void of “experts.” Do your own research to find the best fit for your company