Is Page Load Time Going To Be More Important?
Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going to be a large factor for website rankings. Matt Cutts from Google has said that as it will be important it will not be a major factor yet. Matt describes it in a little more detail in the video below:
Google’s ultimate continuous goal with or without any search engine updates is to increase the speed and efficiency of the search engines which is always a very important aspect of anything technical and online. You really can’t blame Google for wanting to make their search engines highly efficient and lighting quick. After all it is all about the user experience when it comes to using a search engine and if over time the results take longer and longer to appear people will eventually be turned off. Is the search engine optimization industry just getting paranoid? Maybe a little bit but at the end of the day it is still really important to have a very quick and efficient website regardless of what Google says will be a ranking factor.
4 Responses to “Is Page Load Time Going To Be More Important?”
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Agree that you should have an efficient site – from a customer/prospect perspective, a slow loading site is a deterrent and you are potentially losing business.
Hi Jayanthi,
Thanks for reading (and watching the Matt Cutts video!) page load time is certainly very important from a user experience!
Agreed – that it would give much pleasant experience to visitors and the more pleasant the experience is – the site could retain a loyal clientele just by presenting them.
But I am afraid – it won’t be universal as there are still lots of disparities around the globe in terms connection speed, DNS problems and many more related ones. Just wondering if everybody could be able to maintain high quality hosting!
But of-course a move in the right direction keeping in view that it might improve one’s browsing experience – whoever he/she may be.
Hi John,
I agree that connection speed and location are factors to consider. I think Google takes this into consideration as they begin to factor page load time into the mix.