Should Social Media Be Handled By an Intern?
Should an intern be handling your social media? The long and short answer is no. I’ve worked with plenty of interns in my 12+ years in the professional world. Some have been great and some were less than stellar. With interns, you can never be sure of what you’re going to get or how fast they are going to burn out. While college-aged interns may be comfortable using social media than some of your other employees, you should not be putting something so important and valuable as your social media marketing in the hands of an intern. Here are 3 reasons interns should not be in charge of your company’s social media: Flake factor Most interns are working for free. And while you may hide that fact behind the smoke and mirrors of “resume building,” it doesn’t change the fact that you aren’t paying them to be there. This usually means that the internship will come second to school and side-jobs that actually do pay. I’m not saying all interns are flakes that fail to show up on day two, but you have to remember that your company is not high on their priority list right now, “resume building” or not. Social media CLICK HERE TO READ MORE...
Content Recycling Tips – SEO Video Lesson
Since content is anything that is public and shareable, it can spread across multiple platforms. That's why it's so important to ensure consistent branding and messaging with your content recycling campaign. Make sure images, logos, author bylines, contact information and other pertinent information are consistent with each other. This makes it much easier for someone to do business with your brand, no matter which touch point they connect with you at. Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Dear Potential SEO Clients, Please Don’t…
Fair warning, this post may come off as a bit of rant. However, all of these tips stem from real experiences I’ve had with real potential SEO clients (usually with more than one). There are a lot of blog posts out there about how to hire an SEO firm (I freely admit that I have written some tips myself!), but most of them deal with what a potential SEO client should be looking for in an SEO provider. I decided it was time to take a different approach and instead and am focusing on what potential SEO clients should be doing (or not doing) during the hiring process. Here goes nothing! Dear potential SEO clients, please don’t send a 50 CLICK HERE TO READ MORE...
What’s New in SEO for October 18, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A fall sweep Google provides an update regarding why they recently decided to shut down some products and turn others into features of existing products. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Halloween 2011 Yahoo! searches reveal costumes American’s are searching for this Halloween season. The top 3 searched adult costumes are Star Wars, vampire, and Pan Am Costume. WHAT'S NEW THIS WEEK WITH BING: Windows Phone 7.5: Bing(o) on Mango This post highlights some Bing features of the new Windows Phone 7.5, or “Mango”. So there you have CLICK HERE TO READ MORE...
Reserve Your Spot at MarketingSherpa’s B2B Marketing Summit in San Francisco
There is still time to register for the 2011 San Francisco B2B Marketing Summit October 24th-25th. The program will feature 4 tactical training sessions, 5 attendee activities and expert panels all geared towards helping you optimize your marketing funnel. The revamped B2B Summit is taking a more hands-on approach to B2B marketing than ever before. This new format will give you key takeaways for immediate application Monday morning. Find out how to engage your ideal customer with relevant content, generate more high-quality leads, successfully integrate social media in your leads program and much more. This year's B2B Marketing Summit is designed to equip B2B marketers with proven strategies to conquer the most common B2B marketing challenges including: 1. Generating high quality leads 2. Marketing to a CLICK HERE TO READ MORE...
Choose the Right Keywords for Your Website
Arguably the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords into all the content you produce. Here are 5 tips for selecting the right keywords to best help your site and SEO: Go after the long-tail Long tail keywords may produce less traffic, but they are used by a much more targeted visitor who is often near the end of their buying cycle. Visitors who arrive on your site by using long CLICK HERE TO READ MORE...
Before You Purchase SEO Software Consider This!
There are plenty of SEO software solutions on the market for site owners to choose from. Marketing and SEO software is great for DIY site owners because it puts them soundly in the driver seat of their site’s SEO. However, before you decide to go the software route, you want to make sure it’s the right choice for you and your site.
Here are 4 things to keep in mind before buying any SEO software or programs:
At what price point…
does it become so expensive to purchase the SEO software that you might as well start shopping around for an SEO consultant or firm to just handle everything. SEO software can help you organize and manage your SEO, but it can’t do it for you. At CLICK HERE TO READ MORE...
4 SEO Tips to Get Your Site Ready for 2012
For many companies across all industries, these last few months of the year get very busy very quickly. Strategies are being created, budgets are getting approved, performances are graded and ROI is evaluated. Everyone is getting ready for the big push into the first quarter of next year. Since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year. Make sure that your SEO is ready to go in 2012 with these 4 tips: 1. Revisit your keyword research Very few sites nail keyword research perfectly the first time. Just because a certain keyword gets X amount of search volume each month that doesn’t guarantee you’ll reap the benefits. Contrarily, a CLICK HERE TO READ MORE...
Blog Posts to Read for October 13, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Analyze Landing Page Data to Generate More Leads Instead of only focusing on whatever new initiatives you are launching, it’s also important to track the long tail value of older landing pages. CLICK HERE TO READ MORE Are You Promoting Your Facebook Fan Page? This post includes 6 ways to spread the word about your Facebook fan page by educating your readers. CLICK HERE TO READ MORE The Best Headline Writing & Title Optimization Tips of All Time This post includes 30 headline tips CLICK HERE TO READ MORE...
Focusing on Rank Limits Your SEO Potential
It’s no secret that everyone is aiming to rank number one in Google and Bing for their top keywords. The benefits of ranking in the top spot are well documented, but that doesn’t mean that where your site is ranking should be the only thing you focus on achieving with your SEO. Pigeonholing your focus and using rank position as the end-all-be-all measurement of success could spell disaster for your SEO campaign in the long run. Here are 3 reasons why solely focusing on where your site ranks can hurt your SEO: Search results pages are personalized. The search engines are in the business of pleasing their customer, just like every other company. Their product is information. In order to keep their customers CLICK HERE TO READ MORE...
Use Google Webmaster Tools to Run a Link Audit – SEO Video Tip
When you're starting a link building campaign, it's important to understand where you're starting from. Even if you have never done any active link building, chances are you have a small link portfolio of natural links. An SEO link audit will help you determine your link building baseline and identify what kind of links you have and where they come from. Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
How the Search Engines Personalize Your Search Experience
The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results. Here are 3 ways the search engines personalize the SERPs: Location Type “pizza” into Google; what does your SERP look like? Chances are the first results Google pulled are all pizza places near your town. After those come the national brands like Dominos and Papa John’s. But how does Google know where you live? Easy, it uses the IP address from computer to determine your location. Google knows that when most people search for things like “pizza” or “dry CLICK HERE TO READ MORE...
What’s New in SEO for October 11, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Earth downloaded more than one billion times One billion downloads of the Google Earth desktop client, mobile apps and the Google Earth plug-in have occurred since it was first introduced in 2005. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Breast Cancer Awareness Searches for “breast cancer” double in October compared to other months of the year on Yahoo! Search. WHAT'S NEW THIS WEEK WITH BING: Start Your Engines: Car Decisions Just Got Easier Bing recently rolled out updates to Bing Autos that let you quickly browse cars based on what matters to you. So CLICK HERE TO READ MORE...
Improve Your AdWords Account with the New AdWords Performance Grader
AdWords can be overwhelming to marketers and small business owners. It's often hard for newcomers to understand their performance. Even the PPC connoisseurs needs to take time now and again to step out of the trenches to analyze where they stand on the AdWords battlefront. This month, we've created the AdWords Grader in response to this very need. If you're looking to improve your PPC performance (and let's face it, who isn't?), consider taking advantage this newly released tool from WordStream. The AdWords Performance Grader grades your AdWords account performance by analyzing several key performance indicators such as Quality Score, Account Activity, Click-Through Rate, and Impression Share. It then compares your results against those of other AdWords advertisers with CLICK HERE TO READ MORE...
SEO Companies Need 3 Things from Clients
If you’ve decided to outsource your SEO to a consultant or firm, your new SEO company is going to need three things from you in order to create, launch and maintain a successful SEO campaign. Without these three things, your SEO will never get up to full-throttle and won’t reach its full potential by any of the great SEO companies out there: 1. Trust Remember that SEO companies are on your side! They are pulling for your website to succeed as much as you are and are going to do everything in their power to help your site and brand reach their full potential online. However, in order to maximize their efforts you as the SEO client have to be willing to trust your SEO company to CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
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