Using Your Competition to Find Topic Ideas

Writing by Nick Stamoulis

It’s probably the single most common problem with content marketing; site owners don’t know what to write about. Every blogger, site owner and marketers is going to have writer’s block sooner or later, but don’t let that stop you for long! A successful content marketing campaign relies on the consistent creation and promotion of useful content. A small snag can easily derail your editorial calendar. If you find yourself scrambling to come up with new topics for your next blog post or article, why not take a look at the competition? Why would you want to use the competition as a source of inspiration? First off, your competition has the same online audience as you. If they are doing their content marketing right, they should be focusing on producing content that is interesting and helpful to their consumer, who is your consumer too! Which of your competitor’s blog post seem to get the most “love” (comments, Likes, shares, etc.) from your target audience? What information does these posts offer up that resonates so well with your target audience? Search for nuggets of information within those blog posts, expand upon them and turn them into your own! You should also determine what CLICK HERE TO READ MORE...