Blog Posts to Read for November 3, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Press Release Optimization Checklist and Tips This post provides tips to increase the search engine visibility of your press materials. CLICK HERE TO READ MORE SEO News - Google Announces They Are Limiting Keyword Data For Analytics Users This post discusses a Google analytics privacy update in which programs will still be able to detect referral data from the search engine, but it will not be able to show the keyword from Google signed-in users. CLICK HERE TO READ MORE The Major Implications of SSL Encryption No One’s Talking About: Enhanced Search Personalization This post states that there are broader implications for the search industry at play, including the changing makeup of search results and increasing modes of personalization. CLICK HERE TO READ MORE New Research Shows Social Media Marketing has Strong Impact on Retail Sales This post analyzes the effect of social media on sales. CLICK HERE TO READ MORE What a turtle can teach us about landing page testing This post includes a case study that CLICK HERE TO READ MORE...
Which Link Building Tactic is the Most Important?
When outlining a link building campaign for my consulting clients many ask me the same question, “Which tactic is more important?” I think a lot of site owners get very nervous when they see a fully developed, yearlong link building campaign laid out in front of them. For someone who has never really engaged in link building before, it can look like a lot of work. I understand where their question is coming from. If they have to condense some of their link building one month due to time constraints, which tactics can they afford to skip and which ones MUST they do? Let me start of by saying that no one link building tactic is more important than another. They are all necessary for developing CLICK HERE TO READ MORE...
Who Are Your Customers? – SEO Video Tip
It may be Marketing 101, but it's imperative that you fully understand your target audience and their online behaviors before beginning your SEO campaign. Audiences change over time and if you miss the mark when it comes to understanding your online audience you'll miss the mark with your SEO! Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
The SEO Hierarchy of Needs
College consumer behavior classes love to use Maslow's hierarchy of needs as a basis for understanding consumers' motives. The company/product that best meets the four levels (physiological, safety, love and belonging, self worth) of Maslow’s pyramid is going to be the most successful at convincing consumers to act, increasing their own bottom line. The same philosophy can also be applied to SEO; we just need to rename the four needs to correspond to the four major components of any SEO campaign. Our SEO hierarchy of needs looks something like this: Content--> Keyword Research--> On-site Optimization--> Link Building. The bottom of the SEO hierarchy, the foundation that everything else rests upon, is content. In terms of on-site SEO, content refers specifically to page content (although off-site content can CLICK HERE TO READ MORE...
What’s New in SEO for November 1, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More local deals, personalized to your interests Google has made improvements to Google Offers that make it easier to discover the deals that really matter to you. Improving the look of authorship in your search results Google has introduced a simple way for content creators to set up authorship using just their email address and has added improvement to the author information that is seen in the search results. WHAT'S NEW THIS WEEK WITH BING: Introducing Firefox with Bing Firefox with Bing has been released, which is a version of the Web CLICK HERE TO READ MORE...
Nick Stamoulis Speaking at PubCon Las Vegas 2011
UPDATE Due to a family emergency, Nick Stamoulis will no longer be attending PubCon Las Vegas 2011. If you have any questions regarding the conference, please call 781-999-1222. Next week, I am proud to announce that I will be speaking on an SEO panel at search and social media conference and expo PubCon Las Vegas 2011, November 8-10. On Tuesday, November 8th, I will be a featured expert on the “Real World Winning Tactics for Content Creation and Marketing” panel beginning at 4:15 PM. I will be appearing alongside two other SEO and search marketing experts to offer session attendees even more valuable information. The panel is designed to offer PubCon attendees tips and strategies to develop a strong content marketing campaign CLICK HERE TO READ MORE...
Yes, EVERY Page Needs to Be Optimized
For smaller site owners, this isn’t a terrifying prospect. While the entire optimization process (keyword research, rewriting content, creating Meta tags and descriptions, etc) can take a while from start to finish, a website that only has 50-100 pages isn’t going to have to spend the next month implementing changes. That may not be the case for much larger sites and their owners. For a site with 1,000+ pages (most likely an e-commerce site), on-site optimization is going to take much longer and will have to be implemented over time. Here are a few tips for making sure that every page gets optimized: 1. Check out what pages Google has indexed You can either use the site operator search (site:YourURL.com) right in the Google search or (for more CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
