Blog Posts to Read for September 1, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How Bing Could Own 40 Percent of the Search Market A contract between Firefox and Google, which makes Google the default search engine for the Firefox browser, is set to expire in November 2011. If Bing takes advantage of this situation by supplanting Google as the default Firefox browser it could end up owning 40% of the search market. CLICK HERE TO READ MORE Getting the Google Plus Conversation Right This post explains why Google+ participation generates conversation and why that makes Google+ exciting. CLICK HERE TO READ MORE How to Popularize your LinkedIn Group LinkedIn is the third most popular social networking site in the world and the most popular part of this social network is its groups. CLICK HERE TO READ MORE Why Failure Online Is Not Your Fault All of the enthusiasm in the world will not result in internet marketing success. In order to succeed you need to have experience and knowledge. CLICK HERE TO READ MORE...
Don’t Let Your SEO Go to the Side
For all intensive purposes, the US space program is done and over. After 135 missions over 30 years, the last shuttle launched and landed this past July. Some blame the program’s slow demise on cost, others site lack of interest from both the public and corporations who could have helped shoulder the expenses. Whatever the reason, it seems like the US is done with “the final frontier.” Sometimes your SEO might feel a little bit like a space mission. You’re heading off into the unknown, not sure what you’re going to find, how long it is going to take to get there or if it’ll prove worth it in the end. Don’t let your SEO stop and go to the side like the space CLICK HERE TO READ MORE...
Industry Associations Provide Links and Credibility – SEO Video Lesson
If you belong to an industry association (especially for B2B companies), make sure you are getting real value from your membership! Aside from a link, an industry association's site is a great place to publish articles or guest blog posts. Being associated with reputable industry associations can also lend more credibility to your site, which can be very useful for newer sites. Watch this week's SEO video tip from Nick Stamoulis here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Why You Need to Listen to Your Social Network
When it comes to social media marketing, one of the few “must-dos” is to actually listen to your network. Social media is a conversation, not a soap box for your brand. No one wants to be talked at, whether it is in a face-to-face conversation or an online one. Social networking has taught your customers that they have a voice and a right for their opinions to be heard, and they are expecting you to listen. But paying attention to what your network is (or isn’t) saying shouldn’t be important to you just because SEO and social media consultants tell you it should be. If you actually listen to your social connections and take what they say to heart, you’ll find you will better understand CLICK HERE TO READ MORE...
What’s New in SEO for August 30, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: New snippets for list pages Google has rolled out snippet (the few lines of text that appear under every search result) improvements for pages that contain lists. Results will now reflect the structure of the page. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Natural Disasters Due to the recent east coast earthquake and Hurricane Irene, searches for natural disaster related information are way up. WHAT'S NEW THIS WEEK WITH BING: Introducing the “We’re In” app from Bing Bing has announced the release of the “We’re In” app for Windows CLICK HERE TO READ MORE...
Don’t Rely on One Source of Traffic
White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for trying to spam or “cheat” the algorithm in order to artificially boost your own ranking. But that isn’t the only reason it is important to diversify your link building. A diverse link building portfolio means you will always have a viable source of traffic I’ve read several blog posts recommending that site owners do away with their sites entirely, and shift all their focus to social networking sites. After all, that is where your customers are! CLICK HERE TO READ MORE...
On Site SEO Tip: Weigh Time vs. Return
SEO best practice dictates that a full-optimized site means every single page of that site (from homepage to individual product/service pages to the About Us page) has been properly optimized for SEO. This includes conducting keyword research, possibly rewriting the content, writing Meta tags and descriptions, customizing the URL, developing an internal linking structure and more. A smaller site could easily spend 40 hours or more optimizing itself. But what about a large site with 1,000, 10,000 or more pages? It could take months before a large site is full optimized. So what is a site owner to do? In an ideal world, a large site owner would optimize every pageof their 3,000 page site and launch them all at once. But unless you have a CLICK HERE TO READ MORE...
9 Tips for Hiring a Local SEO Firm
Since the Internet is “everywhere” you don’t have to hire the SEO firm down the street if you don’t want to. As long as they are US-based, feel free to work with the best SEO firm for you, even if they are in a different time zone. However, if you want to have that face-to-face interaction that comes with working with a local SEO firm, here are a few things to keep in mind: 1. Respect someone’s time If you’re just shopping around, stick to the phone. You’ll be able to get all the information you want in an hour long (maybe even less) phone call. Most small, local SEO firms don’t have the manpower to spend all day chasing down leads that aren’t seriously looking to CLICK HERE TO READ MORE...
Blog Posts to Read for August 25, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How Your Website Loses 7% of Potential Conversions It’s time to get serious about site speed. This post provides tips to get your site and plug-ins to load faster. CLICK HERE TO READ MORE Google introduces Page Speed Service This post discusses Google’s Page Speed Service, an online service that helps webmasters speed up the loading time of their web pages. CLICK HERE TO READ MORE 10 Tools for Measuring Your Social Media Influence Measuring online influence is difficult. This post includes 10 tools that make the CLICK HERE TO READ MORE...
How I Learned an Important SEO Lesson Offline
When I say that everything you do both online and offline can be leveraged for SEO, I mean it! Recently, the company that owns the office building where my SEO firm has its office told us we had to move out to another property several towns over. We had 30 days left in our old office. Naturally I balked at being moved, especially on such short notice. I had meetings with clients, both current and potential, employees (myself included) were taking long scheduled vacation days, deadlines were coming up—all the nonnegotiable things that come with running a business. Surely they couldn’t really make me move in 30 days? As it turns out, they could. In the lease I had signed, one of terms stated that the CLICK HERE TO READ MORE...
Brick Marketing Partners with Social Media Strategies Summit Boston
Brick Marketing is a media partner of the Social Media Strategies Summit Boston, which will be held at the Hilton Boston Logan Airport on September 20th-22nd, 2011. The Social Media Strategies Summit Boston is designed for business owners, entrepreneurs, CEO’s, and VPs, Directors, and Managers of marketing, branding, business strategy, customer relations, social media, public relations, online communities, business development, and media sales. The goal is to teach them how to harness the power of social media to further brand reach and impact. Click here to learn more about the Social Media Strategies Summit Boston! The Social Media Strategies Summit workshops cover a wide range of topics including: • How to create and maintain an optimized and personalized Facebook presence • How to create CLICK HERE TO READ MORE...
Social Media is as Long Term as SEO- SEO Video Tip
Social media marketing is not something that happens overnight, much like SEO. It takes long term, dedicated commitment to be successful. One of the biggest reasons most companies' social media marketing campaigns fail is because they don't stick with it! In a marketplace that demands immediate ROI, social media takes too long. But the long term value of social media marketing is well worth the wait. Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Commenting Etiquette: Don’t be Promotional
In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to my spam folder and I never have to see or deal with them. A lot of these comments are coming from black hat or overseas link building companies toting the benefits of natural Viagra and the like. Once I mark a commenter as spam, all their future comments get filed as such. But I still manually sort through CLICK HERE TO READ MORE...
What’s New in SEO for August 23, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The evolution of sitelinks: expanded and improved Google launched several improvements to sitelinks, including the way they look and are organized in search results. Sitelinks are now full-size links with a URL and one line of snippet text. They are arranged in columns and the number of links has doubled. WHAT'S NEW THIS WEEK WITH YAHOO: Search Alliance Continues Global Transition Yahoo!’s algorithmic transition to Microsoft continues in Austria, Denmark, Finland, Norway, Russia, the Netherlands, Sweden, and several countries in MENA (Arabic language). WHAT'S NEW THIS WEEK WITH BING: Bing Shopping: CLICK HERE TO READ MORE...
Be Realistic with Your Keyword Research
Keyword research is arguably the most important building blocks of any SEO campaign. The keywords you select will determine what searches your site ranks for and who can see your site. Selecting the wrong keywords means placing your site in front of the wrong audience or, worse, means you won’t be found at all. That is why it is so important to be realistic with your keyword research and selection. Let’s say you own a small shoe store and are looking to re-optimize your site. It’s been online for several years, so your site has a good trust factor established with the search engines. You rank extremely well for localized keyword phrases (shoe store Medford, MA), but you want to take it to the CLICK HERE TO READ MORE...
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