Dear Potential SEO Clients, Please Don’t…
Fair warning, this post may come off as a bit of rant. However, all of these tips stem from real experiences I’ve had with real potential SEO clients (usually with more than one). There are a lot of blog posts out there about how to hire an SEO firm (I freely admit that I have written some tips myself!), but most of them deal with what a potential SEO client should be looking for in an SEO provider. I decided it was time to take a different approach and instead and am focusing on what potential SEO clients should be doing (or not doing) during the hiring process. Here goes nothing! Dear potential SEO clients, please don’t send a 50 page RFP and expect a small to medium SEO firm to reply. Be realistic with your RFPs. An SEO company like mine doesn’t have the time or energy to tackle a document that big. If you really want that form filled out, you should probably focus on large, national agencies. Dear potential SEO clients, please don’t schedule 5 calls with me and then just vanish. My time is just as valuable as yours. If you’re serious CLICK HERE TO READ MORE...
What’s New in SEO for October 18, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A fall sweep Google provides an update regarding why they recently decided to shut down some products and turn others into features of existing products. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Halloween 2011 Yahoo! searches reveal costumes American’s are searching for this Halloween season. The top 3 searched adult costumes are Star Wars, vampire, and Pan Am Costume. WHAT'S NEW THIS WEEK WITH BING: Windows Phone 7.5: Bing(o) on Mango This post highlights some Bing features of the new Windows Phone 7.5, or “Mango”. So there you have CLICK HERE TO READ MORE...
Reserve Your Spot at MarketingSherpa’s B2B Marketing Summit in San Francisco
There is still time to register for the 2011 San Francisco B2B Marketing Summit October 24th-25th. The program will feature 4 tactical training sessions, 5 attendee activities and expert panels all geared towards helping you optimize your marketing funnel. The revamped B2B Summit is taking a more hands-on approach to B2B marketing than ever before. This new format will give you key takeaways for immediate application Monday morning. Find out how to engage your ideal customer with relevant content, generate more high-quality leads, successfully integrate social media in your leads program and much more. This year's B2B Marketing Summit is designed to equip B2B marketers with proven strategies to conquer the most common B2B marketing challenges including: 1. Generating high quality leads 2. Marketing to a CLICK HERE TO READ MORE...
Choose the Right Keywords for Your Website
Arguably the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords into all the content you produce. Here are 5 tips for selecting the right keywords to best help your site and SEO: Go after the long-tail Long tail keywords may produce less traffic, but they are used by a much more targeted visitor who is often near the end of their buying cycle. Visitors who arrive on your site by using long CLICK HERE TO READ MORE...
Before You Purchase SEO Software Consider This!
There are plenty of SEO software solutions on the market for site owners to choose from. Marketing and SEO software is great for DIY site owners because it puts them soundly in the driver seat of their site’s SEO. However, before you decide to go the software route, you want to make sure it’s the right choice for you and your site.
Here are 4 things to keep in mind before buying any SEO software or programs:
At what price point…
does it become so expensive to purchase the SEO software that you might as well start shopping around for an SEO consultant or firm to just handle everything. SEO software can help you organize and manage your SEO, but it can’t do it for you. At CLICK HERE TO READ MORE...
4 SEO Tips to Get Your Site Ready for 2012
For many companies across all industries, these last few months of the year get very busy very quickly. Strategies are being created, budgets are getting approved, performances are graded and ROI is evaluated. Everyone is getting ready for the big push into the first quarter of next year. Since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year. Make sure that your SEO is ready to go in 2012 with these 4 tips: 1. Revisit your keyword research Very few sites nail keyword research perfectly the first time. Just because a certain keyword gets X amount of search volume each month that doesn’t guarantee you’ll reap the benefits. Contrarily, a CLICK HERE TO READ MORE...
Blog Posts to Read for October 13, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Analyze Landing Page Data to Generate More Leads Instead of only focusing on whatever new initiatives you are launching, it’s also important to track the long tail value of older landing pages. CLICK HERE TO READ MORE Are You Promoting Your Facebook Fan Page? This post includes 6 ways to spread the word about your Facebook fan page by educating your readers. CLICK HERE TO READ MORE The Best Headline Writing & Title Optimization Tips of All Time This post includes 30 headline tips CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
