Time to Get Active on Social Networking Sites
Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active! Here are 5 reasons it pays to get more involved with social media: 1. Building an online brand Your online brand is more than just what you say it is. Social media has allowed consumers unprecedented control over a company’s brand. How they perceive your brand and company is the only thing that really matter. Social networking sites are fueled by consumer opinions, thoughts, comments and complaints. If you aren’t active on these sites, how will you know what people are saying about you? Social networking allows you to humanize your online brand. People want to do business with other people, not faceless corporations. Social profiles can also rank on their own in the search engines, CLICK HERE TO READ MORE...
7 Reasons Why a Business Blog is Valuable
I am a huge fan of blogging (obviously so, seeing as how I have been writing for this one for the last four years) for numerous reasons. Content marketing is one of the most critical components of any web marketing campaign because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that blog. It can be shared on social networking sites, submitted to social bookmarking sites, used to develop your company newsletter and more. Still not convinced? Here are 7 reasons a company blog can be valuable: 1. Establish yourself as an industry authority Customers want to purchase from/work with the best in the business. Routinely updating a company blog can help you build brand’s reputation as an industry CLICK HERE TO READ MORE...
Blog Posts to Read for August 18, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Media Measurement – Would You Still Do It If There Was No ROI? Even though social media is hard to track and can show no immediate return, it’s still important to be investing in it because our customers are there. CLICK HERE TO READ MORE How do you reach the guy with the wallet? In social media it’s important to find the users of a product/service and create a buzz and a demand from the bottom up. CLICK HERE TO READ MORE Why Is My CLICK HERE TO READ MORE...
Often Forgotten On Site SEO Must Haves
When it comes to optimizing your site, there are a lot of things to remember to do. You have to conduct keyword research on a page by page basis, optimize the content, write meta descriptions, include call-to-actions in the content, create unique URLS, developing an internal linking structure and much more. It’s often easy to forget one or two things from your SEO checklist when optimizing your site, especially if your site has hundreds (if not thousands) of pages. Are you guilty of forgetting these on-site SEO musts? Optimized Images Search spiders can’t see images, they can only read text. That’s why it is important to optimize the most important images on any given page of your site. Chances are your company logo is an image. If CLICK HERE TO READ MORE...
Conducting Blog Research – SEO Video Tip
Blog commenting is an excellent form of link building for numerous reasons. However, the hardest part (and most time consuming) about blog commenting is actually finding good industry blogs to comment on. Here are a few tips to help guide your blog research so you can leave comments on blogs that are going to help your SEO. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for August 16, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Supercharging Android: Google to Acquire Motorola Mobility More than 150 million Android devices have been activated worldwide and Google has acquired Motorola to supercharge the Android ecosystem. The latest update to Google Social Search: Public Google+ Posts Google search results will now start including posts shared publicly by people you’re connected to on Google+ when you are signed into your Google Account. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Image Search Boasts New Design, Galleries and Facebook Tab Yahoo!’s new search results page has a neatly tiled look, with each image equally sized, CLICK HERE TO READ MORE...
Monitor Your Reputation with Social Networking
One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation. Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t actively checking online conversation that center around your company, you could be in the middle of a firestorm and not even know it. Twitter is a great place to keep an eye on your brand. The micro-blogging social networking site allows users to post 140 CLICK HERE TO READ MORE...
Website Marketing Should Focus On Your Website!
On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their website marketing efforts. For the record, I 100% disagree with this (and it’s not just because I am an SEO professional). While social media may be at the core of how we connect, communicate and grow online, a social profile cannot replace the value of a well optimized website. Your website has to remain the central hub of your website marketing. Social media marketing is a powerful and useful tool when handled appropriately. It allows you to connect with your customers on a personal level and stay connected with them CLICK HERE TO READ MORE...
3 Common Link Building Mistakes
After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be mishandling your link building campaign, even if you are avoiding any black hat tactics? Here are 3 common link building mistakes 1. Only going after one keyword People don’t search for the same thing in the same way. Are they CLICK HERE TO READ MORE...
3 Tips for Starting Your Social Media Marketing
If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be willing to give up their website over their social profiles if they had to choose (not something I would recommend doing, for the record). The point is that just about everyone knows they need to get a social media marketing campaign under way, but many are still a little fuzzy on the hard details. Here are 3 tips to better manage your social media marketing campaign: 1. Create bios first Every social network, big or small, lets users create CLICK HERE TO READ MORE...
Blog Posts to Read for August 11, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Do You Primarily Use Google Plus For? This post includes the result of a Facebook poll asking the blog author’s connections what they use Google+ for. CLICK HERE TO READ MORE The Social Media Showdown: Google+ Beating LinkedIn, Closing In On Twitter, Facebook Google+ is worth the effort from a marketer’s perspective because it is already beating LinkedIn in driving traffic and is quickly closing in on Twitter and Facebook. CLICK HERE TO READ MORE No More Excuses! Pick Two: Money, Time, or Results. This post discusses CLICK HERE TO READ MORE...
SEO Video Lesson -Tips for Launching a Social Media Marketing Campaign
If you are looking to develop a social media marketing strategy, here are a few essential tips to help you get off on the right foot. Just like any other marketing tactic, social media marketing requires a solid strategy to help you get the most value from your time and effort. This will ensure you branding and messaging stays consistent throughout. Watch this week's SEO video lesson from Nick Stamoulis! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Industry Specific SEO Consultants Not Needed
SEO is an undeniably important part of any site’s online marketing efforts. But not every site owner or webmaster feels comfortable enough to handle SEO by themselves. If they don’t have anyone in-house they can turn to, many will look to bring in an SEO firm or SEO consultant to handle to job. If you are such a site owner, don’t be afraid to do the same. A reputable, white hat SEO firm or consultant is going to do everything in their power (and within the guidelines of the search engines) to help your site succeed online. However, you do not need to hire an SEO consultant that specializes in your industry! If, while you’re researching SEO services providers, you find a company that you feel CLICK HERE TO READ MORE...
What’s New in SEO for August 9, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Get to your answer quicker with Instant Pages Google’s Instant Pages uses prerendering technology which helps you skip the extra seconds spent waiting for a page to load and get the answers you’re looking for faster. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search BOSS Adds Blog Search Yahoo!’s custom blog index provides users with a wealth of data such as the provider, the author, date of post and in some cases, contextually relevant terms associated with the article. WHAT'S NEW THIS WEEK WITH BING: Mall Maps and Map Search come to Bing for CLICK HERE TO READ MORE...
What’s Wrong with the SEO Industry
Every once and a while I like to get on my SEO soapbox and talk about what I think is wrong with the SEO industry. Keep in mind that I have been working in this industry for over 12 years and I really love doing it, but every industry has its faults and the world of SEO is no exception. This industry probably has one of the worst reputations out of any marketing-related field, mainly because most news regarding the SEO industry focuses on the black hat, the spammers and the SEO con men. It’s no wonder John Q Businessman doesn’t trust me when we first meet. Once bit, twice shy and I have to work that much harder to convince him that I truly CLICK HERE TO READ MORE...
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