SEO – Are We Losing Control Over Search Rankings
As time moves along, search engines like Google become more sophisticated. We are told that the future of search will rely more on that searchers history, so, when a search term is entered, Google will match their search term with the searchers history, then find the most appropriate results to display. This may not be bad news for SEO; it will certainly make life tougher - particularly when reporting back to clients. The recent mini-war between SEO tool producers and Google left many website owners in a spin. They couldn't use the tools to provide information like search rank. What has been forgotten is that they survived. They found other ways to measure the success of their work. We often rely too much on this data as it can, and does, affect people's view of their own websites. If you have worked hard to optimize your pages for search, and you appear near the top in the search pages, you have done your job. There is little else you can do - we certainly cannot influence peoples search habits, at least for CLICK HERE TO READ MORE...
Google Maps Now With Quality Guidelines For Local Search
Google have published a set of guidelines that should be followed when submitting your business to Google maps. In the past, the guidelines appeared to be fairly lax and revolved around one business location, one submission. The guidelines are far more stringent now. The basic premise of each listing now is that it should mirror your business exactly with information such as business name, address, phone number and website details. One area that Google looks like getting tough on are multiple listings where businesses that have a physical presence in one location, but service several different locations, try to get listed in each service location. The other area that Google will not accept is where the one business address has several different specialties and tries CLICK HERE TO READ MORE...
SpyFu Product Review: A Very Powerful New Search Engine Marketing Research Tool
For many online entrepreneurs trying to tackle the internet head on to maximize revenues for their online business SpyFu will be able to help you gain a competitive advantage and really allow you to maximize your business potential. SpyFu allows you to research through a great deal of statistical information regarding your competitions every move. SpyFu can really be used many different ways. As time moves on niches will get increasingly more difficult to find. SpyFu can help you narrow down your search for niches with high clicks and relatively low competitors. If you want to find certain keywords your competitors are bidding on SpyFu can help you. This website can be used as a very important research tool to grow your business. Online CLICK HERE TO READ MORE...
Identifying Crawl Rates As Part Of SEO
If you know how often your pages, and which pages, are crawled by the search engines you may get a fair idea as to which pages are important. This is an important statistic when it comes to assessing the effectiveness of your SEO strategies. Gray Wolf's SEO Blog has a post that discusses the issue in some depth. The most difficult part of the concept is getting reliable crawl rate data. It's not impossible and Gray Wolf's post details one method. The comments section offered more advice on how to get these statistics. For those who are serious and are trying to get that little bump up in the search results, they may find crawl rates interesting and worth chasing. For most website owners, there are CLICK HERE TO READ MORE...
Video Transcripts As Part Of Your SEO Strategy
Videos have become an extremely popular addition to web pages and much has been written about how to optimize them for search results. One little used option is to include a transcript of your video. As part of your SEO strategy you can submit the transcript to Google. A thread on Cre8asiteforums discusses the use of transcripts. Google have a preference for including time stamping in the transcript. Those who participated in the thread doubted the user benefit of the time stamping, and for most users I tend to agree. I cannot see how time stamping can help with the videos indexing - since, from a search and SEO perspective; it is the content that is important. One option that was mentioned in the thread CLICK HERE TO READ MORE...
Final Word On Duplicate Content And Its Effect On SEO
For the second or perhaps third time, Google have published a post on duplicate content and how it effect on SEO. Quite simply, Google does not penalize for duplicate content. In fact, reading the post, they are rather clever in their treatment of duplicate content. Google's post really does put the issue beyond doubt. Are there penalties? For sites that scrape content - yes. For sites that get scraped - no! Sites, particularly blogs that have duplicate content because of the structure; for example, categories, archives, and perhaps renamed URL's. Will it affect your SEO, yes, but not because of penalties. Let's look at how Google handles duplicate content on a site: When we detect duplicate content, such as through variations caused by URL parameters, we CLICK HERE TO READ MORE...
Is It Time For A Set Of SEO Standards?
Jill Whalen has written a post on SearchEngineLand calling for the correct use of SEO terms. I wholeheartedly agree with the concept behind her thoughts, however, until the SEO industry can agree on a set of standards, you will never get a common use of SEO terms. The term SEO has so many different meanings these days. Is it search engine optimization (optimisation) or search engine optimizer (optimiser)? Does SEO include SEM, social marketing and/or web design? Unfortunately we will never get everyone using the correct terminology until there is some agreement on what that terminology means. As an industry, search engine optimization has grown with no controls and certainly little in the way of common standards. There are no official qualifications so anyone can CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
