Another Reason To Spread Your SEO Across All Search Engines
The search engines aggravate us a little from time to time; different search engines at different times for different reasons. However the one point it all proves is that your search engine optimization strategies need to target all search engines. A member (trillianjedi) wrote a post reporting the state of his site. It had a PR5 and ranked at number one - even though the site had been dead for four months. Yes you read right - after four months of dead pages, the site still ranked at number one. Top search engine optimization program obviously. However the statement that tweaked my interest was: Anyone landing on my site in the last 4 months would be greatly disappointed. In Google as much as me. And they are right on both points - their reputation would not be enhanced and if they ever get the site back on line may struggle to get those visitors back. Google's own reputation - well do they really care? A second member reported their site as dead for 12 months and still ranking number one. I can understand a dead site still ranking for a period of time. However if the spiders are registering site problems over a CLICK HERE TO READ MORE...
Keyword Research Using Yahoo Answers
Finding the right and most relevant keyword phrases that users are going to enter in as search terms can be one of the hardest tasks when it comes to search engine optimization. Keyword research using many of the keyword tools can provide you with a huge list of the terms used - but not how they are used. Knowing the relationship of a keyword and the search phrase used can help to fine tune your search engine optimization efforts. Working hard on a keyword and getting it to number one in the SERP's could be a total waste of your optimization efforts if the search phrase itself relates to a different area to your website. Here is a very broad example, but I am sure you CLICK HERE TO READ MORE...
Doctor Reputation Management – Don’t Let Your Practice Suffer!
Are you a doctor that has found his or herself in the hot seat recently? Has your online image been tarnished with an angry client or employee? If you have lost business due to negative reputation online than its time to really clean it up otherwise it could only get worse for your practice. More and more people are becoming extremely savvy when it comes to expressing themselves online and letting others know if they have had a bad experience with absolutely anything. Search for your name online regularly should be a part of daily life, especially for doctors. Almost all purchases start at a search engine and if your reputation online is spotty than you might be losing out on a great deal of business. CLICK HERE TO READ MORE...
Search Engine Optimization – Should We Lose The Name
The life and times of a search engine optimization consultant is changing and changing rather quickly. In the past we started by simply cramming keywords into a page, the more the better. How times have changed! Today, rather than using brute strength to get a page to the top of the SERP's, search engine optimization relies on finesse. We craft pages to suit the genre, the keywords and the purpose of the site. It doesn't stop there. Search Engine Marketing (which includes SEO and PPC) includes tweaking web design and helping to plan and implement pay-per-click campaigns, particularly if it involves Adwords or similar search engine advertising. Many SEO consultants and experts now include other marketing activities within their portfolios including social media marketing, online reputation management, CLICK HERE TO READ MORE...
Should Web Site Age Be A Factor
I enjoy watching a little golf occasionally to take a break from SEO. Greg Norman looked a possible winner of the British Open I thought I would spend a few hours watching the game. Do a search on British Open, or British Open Golf and while the number one spot was held by the tournament page, some of the entries where several years old. It begs the question whether or not age should be a relevant search engine optimization factor? When I do a search I generally want the latest information, not information that is several years old. Even including a year in the search phrase can produce results that way of the mark. For general news and sport you have the 'news' option - however CLICK HERE TO READ MORE...
How Often Do You Check Your Keywords?
When it comes to search engine optimization, keywords and search results, there is one guarantee in life - they are ever changing. You can check the search results for a keyword today and be in the top 10, tomorrow it seems like your history and all the your search engine optimization efforts have been for nothing. The strange thing is, by the time you wipe away the tears and decide to check again, there you are back in the top ten again. Your search engine marketing efforts are paying off after all. There are many reasons for search results jumping around. One is fresh content which will often appear for a day or two at or near the top of the SERPs only to drift out again. CLICK HERE TO READ MORE...
Will Search Engine Optimization Help You Sell More?
One frequent statement I see is that 'search engine optimization will help to increase sales'. Is this really true? In theory the answer is yes. Undertake a strong search engine optimization program that will see your pages at or near the top of the search results pages and you are going to increase your visitor numbers - that has never been in doubt. However, increased visitors have no bearing on sales. I could send a million visitors to sight and yet sales would not increase by one. Of course, chances are you may get lucky and score a few sales. Search engine optimization can only increase sales if it has the right direction from day one. If you sell blue widgets, it is will be a waste of CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
