5 Surefire Ways to Annoy the Search Engines
The search engines don’t take kindly to sites that try to manipulate the search results in their favor. Black hat SEO firms and spammers are constantly looking for new ways to twist the ranking factors. For instance, having a lot of links pointing to your site is important for SEO, so spammers get links from low quality, spammy sites to boost their link number. Never mind that these links are coming from spam blogs, they choose quantity over quality. 1. Throwaway domains Google specifically warns against throwaway domains in their SEO Webmaster Guidelines. A throwaway domain is a domain that has very little real value, and is just used to build link popularity to a second site. Many black hat SEO firms will use throwaway domains to build up links to one client’s site, only to redirect those same links to a new client’s side when they lose the first account. 2. Doorway pages A doorway page is built to make one site more relevant for numerous search queries by stuffing it with keywords. This page is not part of the site’s navigation (meaning no visitor could find it), but it is built into the site structure so the search spiders can CLICK HERE TO READ MORE...
SEO Advice for New Site Owners
I know it sounds strange—an SEO firm telling potential clients to NOT outsource their SEO? What kind of business sense does that make? Shouldn’t I be trying to get as many clients as possible? Here’s the catch, I only want to work with clients that I know I can help! Otherwise, it’s a waste of my time and their money. New site owners (even if they are lucky enough to the have the startup funding) shouldn’t be outsourcing their SEO for at least the first year of their site’s life. Here is my advice for new site owners looking to start their SEO: 1. Learn the basics of SEO for yourself There are hundreds, if not thousands, of free SEO and Internet marketing guides out there for site CLICK HERE TO READ MORE...
Change Keywords to Match Evolving Behavior
The most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don’t understand how people are searching for your product, you’ll never be able to target the right keywords. For instance, you might call your product a “workforce analytics and planning software” but your potential clients are searching for “business intelligence software.” While the two keyword phrases may mean the same thing (more or less), how is a search spider supposed to know that? That is why it is important to revisit your keyword research from time to time and make sure you are in-line with your target audience’s search behavior. Site analytics are your best friend when it comes to making CLICK HERE TO READ MORE...
Blog Posts to Read for September 8, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to write for Google’s expanded site links This post explains three ways to write for and take full advantage of Google’s expanded site links search results. CLICK HERE TO READ MORE 10 considerations when building a website in this brave new Social World Due to the rise of social media your website today performs a very different role to what it did a few years ago. CLICK HERE TO READ MORE Are We Sharing Too Much On Social Media? This post includes an infographic that CLICK HERE TO READ MORE...
The Risks of Writing a Company Blog
In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even written a few such posts myself). But are there any good reasons to NOT launch a company blog? If you think launching a blog is enough. “If you build it, they will come,” doesn’t work with business blogging. You can’t throw up a blog and hope that readers CLICK HERE TO READ MORE...
Tips for Redesigning Your Website
Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience. Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that hasn’t been updated since the late 90s (think scrolling banners, bad graphics, never ending pages of text, etc…), and your website at least needs to look current. Sometimes this means a major overhaul, and other times a few simple tweaks CLICK HERE TO READ MORE...
What’s New in SEO for September 6, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Another look under the hood of search Google provides a video that gives a deeper look inside search and the work that goes into the changes and improvements that Google makes almost every day. Blogger’s fresh new look Blogger is the next product to get a makeover from Google. The entire editing and management experience has been rewritten from scratch to make the platform more efficient and easier to update and improve over time. WHAT'S NEW THIS WEEK WITH YAHOO: What’s Top of Mind This Labor Day – Yahoo! Search CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
