Social Media and Inbound Marketing
Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet marketing is not a one-or-the-other kind of battle. The most successful websites understand how to leverage all their online assets to their benefit, including social media marketing. By now, most businesses realize the importance of having some level of a social presence. Social media have even bled into traditional advertising, with television commercials ending by asking viewers to like them on Facebook or find them on Twitter. From Fortune 100 global brands to the mom-and-pop pizza joint around the corner, most business owners know they should be involved in social networking. Where it gets tricky is what they are actually supposed to be doing with those social profiles. Having them is one thing, but really using them is what makes them so valuable for your inbound marketing. Inbound marketing works to position your website in front of a target audience that is already looking for you, your products or your services. Instead of trying to CLICK HERE TO READ MORE...
What’s New in SEO for January 3, 2012
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: What were we watching this year? Let’s rewind 2011. Google takes a look back at the most popular videos and channels of 2011. On your mark, get set, GOMC! Registration for the 2012 Google Online Marketing Challenge (GOMC), which is a global online marketing competition open to professors and their students, is now open. WHAT'S NEW THIS WEEK WITH BING: New Year, New Destinations: Win a Trip-of-a-Lifetime with Bing and Lonely Planet Bing asks, if you could take a trip anywhere in the world, where would you go? So there you have it, the CLICK HERE TO READ MORE...
3 Common B2B SEO Mistakes
It’s very easy to make small mistakes with your company’s B2B SEO campaign that can have lingering effects on its long term success. Many B2B companies don’t even realize they are making these simple mistakes and can’t understand why their SEO campaign is under-delivering on their expectations. If your B2B SEO campaign seems to be suffering, double check that you aren’t accidentally making these 3 SEO mistakes before deciding to chuck your campaign. 1. Relying too heavily on industry jargon for your main keywords. This is a common SEO problem in many B2B industries, especially for tech or software companies. You might rely too heavily on industry specific keywords (like “contact reasoning engine”) that don’t mean anything to your target audience. Instead of “contact reasoning engine,” they CLICK HERE TO READ MORE...
4 Ways to Repackage Your Content
The number one complaint/concern I hear from my SEO clients when it comes to content marketing is that they don’t know what to write about. The number two complaint/concern is, even if they do have a list of topics ready to go, no one on their staff has the time to commit to a heavy content marketing campaign. To both of those I say, “Oh yes you do!” Content marketing isn’t nearly as hard as most site owners think it is, even if looking at a 6 month editorial calendar can be a little intimidating. An easy to solution to your content marketing woes is content recycling. Content recycling (or repackaging) is when you take a piece of content, say CLICK HERE TO READ MORE...
Ocean Marketing’s Shady SEO Practices Exposed
First off, I’d like to thank everyone who brought this situation to my attention. Without your comments and emails I might have never realized that I was one of the bloggers that Ocean Marketing was blatantly plagiarizing from. Just yesterday a reader sent me this link from Reddit about a company called Ocean Marketing, with a note saying they thought one of the company’s blog posts looked suspiciously like a post from this blog. I pulled up the two posts side by side. Search Engine Optimization Journal: Who is Handling Your Social Media Marketing? Ocean Marketing Blog: Who is Handling Your Social Media Marketing? Even with just a quick glance it’s pretty obvious that their post CLICK HERE TO READ MORE...
Blog Posts to Read for December 29, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How To Decide If You Or Your Business Should Use Twitter [Infographic] This post includes an infographic to help you determine how you are going to use Twitter or if you should stay clear. CLICK HERE TO READ MORE How to Attract Readers and Search Engines to Your Blog This post includes tips for improving your blog’s appeal and making the most of your blog. CLICK HERE TO READ MORE Nobody Wants a Website Websites shouldn’t be built for businesses; they should be built for the customer. CLICK CLICK HERE TO READ MORE...
Local Event Marketing Helps Your Link Building
Brick Marketing is a proud sponsor of the Boston SEO Meetup, a local Meetup event for SEO and SEM professionals, other marketing professionals and local business owners interested in learning more about SEO. We attend every month’s event and use the time to network, build our local brand, come up with new blog post topics and yes, even get links from the event! When I say that everything you do to promote your business, both online and off, can be leveraged for SEO, I mean it! Even local event marketing can help your SEO and link building. Most of the business owners that attend the SEO Meetup aren’t looking to hire an SEO firm to handle their SEO or link building. If they are attending the CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
