SEO Video Lesson- Social Bookmarking Sites as Part of Your Content Marketing Strategy
Even great content could use a little help getting positioned in front of your target audience. That's why content promotion and sharing is just as important as content creation. One way to help promote your content is to develop a social bookmarking strategy. Every time a new piece of content goes live, promote it across popular and niche social bookmarking sites. This helps build links to your content as well as drives targeted traffic. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for July 26, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Teaching computers to "see" an image Last month Google announced Search by Image, which allows users to search using a picture instead of typing words. This post explains how Search by Image uses computer vision technology to analyze your image, determine what it is, and return relevant results to you. Using data to protect people from malware Recently Google found some unusual search traffic while performing routine maintenance on one of its data centers. After determining that the computers exhibiting this behavior were infected with a particular strain of malicious software, Google took CLICK HERE TO READ MORE...
SEO and User Experience Work Together
The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do to help promote their site. However, when website owners start to focus on creating a website that is optimized only for the search engine crawlers, neglecting the user-experience, it doesn’t matter how much traffic is pushed to the site, visitors will leave as soon as they arrive. The two components have to work hand-in-hand and receive equal attention for complete SEO success. Google Analytics can help a CLICK HERE TO READ MORE...
Social Media Timing Factors
Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company’s name in front of an even bigger audience. Customers demand one-on-one interaction with brands, large and small, through social networks. A well organized social media marketing campaign can create huge opportunities for companies to connect with their target audience on a personal level and keep them engaged with the brand, turning them into loyalists and ambassadors. But before any of that can happen, you have to connect…and connections require timing! In order to make CLICK HERE TO READ MORE...
Look at Your Analytics for Trends and Insights
One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a critical component of ongoing success. But you will never know what is or isn’t working for your site unless you look at your analytics and identify important trends. Focusing on one specific piece of data (page views, for instance) means you are missing out on the bigger picture; you lose the forest for the trees. Here are 3 things to CLICK HERE TO READ MORE...
Blog Posts to Read for July 21, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers. CLICK HERE TO READ MORE 23 Ways to Leverage a Blog Post for Content Marketing Success This post shows 23 ways to use a blog post to get the highest return on investment from each piece of content. CLICK HERE TO READ MORE What Your Business Needs To Know About Google+ This post offers thoughts, recommendations and resources that help to demonstrate CLICK HERE TO READ MORE...
Is Your Site Optimized for Transactional Search?
If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are when a user is looking to take action, they’ll use words like “buy” or “download” in their search query. Navigational searches are when a user searches by brand or product name. All three of these search types are important and your site has to be optimized for each one of them. Informational search is usually the easiest to optimize your site for. It’s just a matter of selecting and incorporating the right keywords on your site’s pages. Navigational search occurs CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
