Social Media Marketing Clean Up
Have you found yourself with a reputation management or social media disaster mess? Don’t worry, these things happen to companies large and small. Social media is a new place and many businesses are still trying to learn the ropes and grasp the concepts in order to leverage the space to build their business. Do some companies take the wrong approach? They sure do, and some pay the ultimate price for it, but that is OK because there are ways to clean things up. You just have to roll up your sleeves and get the ball rolling. Here are 6 ways to clean up your social media mess and get your business back on track: Social Media Mess Clean Up #1 - Make A Video If your company is large enough and you have a big enough following, a company representative or even the CEO can come out and make a video talking to your audience. What the message should say is really up to you and your business in association with the magnitude of the social media mess that your business has found itself in. Remember the Domino’s pizza mess a few years ago? Well, if the CEO did not come out CLICK HERE TO READ MORE...
Build Your Personal Online Brand with SEO
If you work in any kind of consulting position, regardless of industry, you know that you are basically selling yourself- your experience, you skills, your knowledge and your reputation. All of those factors contribute to your value as a consultant and are what are going to convince a company to hire you, either on a project-by-project basis or place you on retainer. Let SEO help build your personal online brand! Here are some SEO basics that you can adapt for marketing your online brand: Optimize Your Consulting Page Not just for [industry] consultant, your consulting page has to include variations of keywords that someone might use to search for a consultant in your field. This includes phrases like “expert,” “consulting,” “consulting services,” “specialist,” “professional” and more. You CLICK HERE TO READ MORE...
Can Social Media Marketing ROI Be Measured?
There’s often debate between marketing people and financial people at any company. The financial people want hard numbers. They want to be able to measure specific ROI, or return on investment, for any marketing plan that’s implemented. What they don’t understand is that many marketing strategies, besides promotional deals that have expiration dates, often work in the long term. Many marketing campaigns work to build a brand so that the company stays top of mind in the consumer. Many times, this is hard to measure, or can’t be measured at all. This is certainly the case with social media. It’s still a relatively new marketing medium and the right tools to measure its ROI simply don’t exist CLICK HERE TO READ MORE...
Blog Posts to Read for May 5, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content marketing: How to get bankable results! This post includes a case study about how content marketing was used successfully to launch a new program. CLICK HERE TO READ MORE 48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads This post includes Smartphone Video and advertising stats that are useful for marketers. CLICK HERE TO READ MORE A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing B2B marketing is different than B2C marketing. This post includes B2B CLICK HERE TO READ MORE...
The True Benefits of Social Media Marketing
Where is this crazy social media landscape heading? Many businesses in today’s marketplace realize that they need it, but they don’t really completely understand why they need it. In some instances, it can be difficult to explain to a business that might have already been successful way before the days of search or even the internet, that they now need to use Twitter to spread their business message throughout their audience. If this situation sounds familiar to you, here are some of the true benefits of social media that you could be missing out on by not taking advantage now: Wider Audience Reach The reality is that there are a lot of people utilizing social media for business and personal reasons on a daily basis. Even people who CLICK HERE TO READ MORE...
Breaking into the SEO Clique – One Year Later
About a year ago I wrote a blog post entitled “How to Break into the SEO Clique.” The post centered on one of my few personal frustrations with the SEO industry; the cold shoulder and cliquey attitude SEO professionals tend to have towards one another. The post focused on my relationship with a top SEO site that had asked me to stop commenting on their blog posts, even though I was submitting quality, well-thought out comments. I’d spend a half hour writing a three paragraph response only to have it rejected by the site administrator. Understandably, I was a little bit miffed. So as to not ruffle any feathers, I stopped commenting on the blog for a while, just as I was CLICK HERE TO READ MORE...
Fixating on Where You Rank Can Lead to Bad SEO Decisions – Video Tip
Obviously every site wants to rank well for their chosen keywords. The better a site ranks, the more traffic it is likely to get from the search engines. But focusing solely on where your site ranks as the end-all-be-all goal of SEO can make website owners cut corners in order to artificially boost their rank. Taking such a narrow minded approach to SEO will actually limit the success of your website. The real goal of SEO should be to increase the amount of traffic being delivered to your site. Focusing on generating traffic, as opposed to rank position, will help ensure that you take a diversified, white hat approach to your SEO. Watch this week's SEO video tip from Nick Stamoulis here! For more SEO video CLICK HERE TO READ MORE...
What’s New in SEO for May 3, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Apps highlights – 4/29/2011 Gmail users can now set a photo of their own to be the background. Google has also implemented a “Background Send” feature into Gmail, which allows users to work on another email while one is in the process of being sent. The Google Docs experience has been sped up and Google created a new Google Docs app for Android. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Royal Wedding Royal wedding related searches spiked in the last week. In the U.S., Kate Middleton is getting CLICK HERE TO READ MORE...
4 Types of SEO Clients to Avoid
One of the key factors of success for an SEO campaign is the relationship between the client and the SEO consultant. It’s important that the client trusts their consultant or agency and feels comfortable sharing aspects of their business model with them. However, it’s just as important for the SEO consultant to be able to have a good business relationship with the client. There are all types of clients out there that range from great to horrible nightmares. Here are 4 Types of SEO Clients to Avoid: SEO Clients that are Impatient SEO is a long term building process. It takes many months to see results and to rank well in the search engines. This is especially true if the client CLICK HERE TO READ MORE...
Measuring Internet Marketing Campaign Success
Success comes in many different forms depending on what your business model or goal is. When you first embark on the journey to market your business online you are going to have to be patient in order to see results. Whether those results satisfy your need to fill the void of your efforts in succeeding is entirely up to you, but it is important to acknowledge that there are other forms of success other than just sales. Here are some unique ways to measure success with your new internet marketing campaign: Increasing Sales Plain and simple, if you generate more website conversions from your internet marketing campaign then this could (and should) increase sales for your business. At the end of the day it is all about CLICK HERE TO READ MORE...
Does Google AdWords Affect Your SEO?
Google has certainly emerged as the search engine of choice in the past five years or so. Its market share is much higher than search engines like Bing and Yahoo! and some websites that were previously used for search, like AOL.com, have been forced to go in different directions entirely to stay relevant. While AOL still offers a search component, it’s become more of a news source. It’s not surprising. Google has become the king of search. Of course, there always seems to be a conspiracy theory or two surrounding “royalty”. One such conspiracy theory surrounding Google is whether or not there is a correlation between purchasing Google AdWords and ranking well in the search engine. This debate CLICK HERE TO READ MORE...
Blog Posts to Read for April 28, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 tips on how to protect your business on social media If used inappropriately, social media can hurt your business. This post includes tips on how to use social media wisely. CLICK HERE TO READ MORE Earth to startups: They won’t come just because you’re on social media Many startups fail because they have a “build it and they will come” mentality. This blog post states that it’s for a similar reason that companies fail at social media. CLICK HERE TO READ CLICK HERE TO READ MORE...
It’s Time to Get Your SEO Local
As you know, link building is an important part of search engine optimization. It increases your company’s brand and visibility online and establishes trust with the search engines. The more relevant inbound links that your website has, the greater the chance that your website will rank well. There are many ways to build your links. Popular strategies include article marketing, social networking, blogging, blog commenting, distributing newsworthy press releases and directory submissions. Another great way to build your links is to submit your website to local profile directories. Some people tend to think that only a local business should do this, but that isn’t true. Even if you sell your product or offer your services to people across CLICK HERE TO READ MORE...
Keywords Have to Match User Intent
Let’s say you took the time to do thorough keyword research (or hired an SEO consultant to do it for you) for your website, a wholesale fruit distributor that sells to restaurants. After weeks of combing through hundreds of potential keywords, you narrowed it down to your top five choices for every page. The keywords accurately reflect the content of each page and you took the time to update the Meta tags, H1 tags and page content so the keywords seamlessly fit without disrupting the user-experience. Not too long after you optimized the site, it moved up in the search rankings for your choice keywords. Everything looks great…but you aren’t seeing any significant in traffic. Houston, we may have a problem. There can be a variety CLICK HERE TO READ MORE...
Link Building to Build Trust—Video Lesson
There are a lot of components to link building: local profiles, directory submissions, blog commenting, social networking and more. However, the effects of link building are much greater than just increasing the number of quality one-way links pointing towards your site. Link building is also about building your brand and establishing a trust factor with the search engines and consumers alike. Watch the SEO Video Lesson from Nick Stamoulis below: For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
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