What’s New in SEO for April 26, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More predictions in autocomplete Google is improving its autocomplete feature which provides predicted searches while you type. Now predictions are made based on only part of a search, specifically the last word or words. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Earth Day 2011 Searches for “recycling” are down 56% compared to the same time period in 2010, but searches for “solar energy” and “wind power” have increased. WHAT'S NEW THIS WEEK WITH BING: A new way to earn with Bing Rewards Due to user suggestions, Bing has integrated Bing Rewards into the Bing header for easy and quick access. It is now available to users on Internet Explorer 7 or later and the latest versions of Firefox, Chrome, and Safari browsers. So there you have it, the latest news in search from Google, Bing and Yahoo. We will be bringing you more exciting updates and news related to SEO and the world of search engine optimization each week, so check back CLICK HERE TO READ MORE...
Learn PPC Campaign Management at the AdWords Advantage Online Summit
Are you a business owner looking to get your PPC campaign off the ground or take your current AdWords campaign to the next level? Are you marketing professional who wants to learn how to best utilize PPC for your company or clients? Then the AdWords Advantage Online Summit is the right seminar for you! Starting Tuesday, May 10th, this online summit spreads out over 2 weeks, with multiple sessions each week. Unlike regular marketing summits, the AdWords Advantage PPC training sessions have been designed to fit into the schedule of working professionals. Since it is online, there is no travel required! This means you can attend each learning session from the comfort of your own CLICK HERE TO READ MORE...
Mind Your Social Media Manners
It’s no secret that social media marketing has changed the face of the marketing game. Marketing is no longer a one way medium. Now, it’s a two way street and it’s all about communicating with your audience. Social media is a great way to get in touch with your customers, listen to their wants and needs, and respond to their inquires. However, many businesses are still confused as to the right way to market online using social media. Social media as a whole is a lot more informal than any other form of marketing. But how informal should it be? Remember, even though it’s informal, you’re still using it as a business tool. Therefore, it’s important to CLICK HERE TO READ MORE...
What to do When Your Link Building Gets Stuck
Sooner or later it is bound to happen. You or your SEO professional are in month nine of the year-long link building strategy and you’ve hit a wall. It feels like there are no more quality blogs to comment on, your list of directories to submit to is getting smaller and good, new ones increasingly hard to find and creating new content feels like pulling teeth. You’ve hit the link building wall. If you work in a relatively niche industry, you may hit this wall sooner than others. But don’t let this stop your link building efforts or SEO tactics in general. Here are a few ideas of what to do when your link building gets stuck: Don’t get frustrated It’s easy to feel like you are CLICK HERE TO READ MORE...
Link Building is Reputation Management
Online reputation management is the practice of monitoring the reputation of a person, brand, or company on the Internet. Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important in the business world. It’s often mistaken that online reputation management is something that happens after something negative has been written about your business in the online space. This isn’t true. There are two different kinds of online reputation management: proactive and reactive. A proactive campaign is for businesses that are just beginning to grow or for those companies that want to maintain a good reputation. A reactive campaign is implemented when a company has encountered a problem and CLICK HERE TO READ MORE...
Blog Posts to Read for April 21, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Meets Politics Millennials will play a large role in the 2012 election. This post includes information about how this age group communicates and tracks campaigns. CLICK HERE TO READ MORE The 5 Models Of Content Curation This post states that content curation focuses on helping people make sense of information by bringing together what is most important and includes five models for doing so. CLICK HERE TO READ MORE 5 Unconventional Sources for Blog Inspiration This post includes 5 ideas for what CLICK HERE TO READ MORE...
Keep Your SEO Success Going!
The most important thing to realize about search engine optimization is that it’s different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It’s a long term building process and it sometimes takes many months to see results. It’s not a strategy that can be tested for a month or two. SEO results often depend on many factors such as the age of your website, the trust that you have earned with the search engines, and your competition. If you are in a competitive market with others that have been around much longer, it will take that much more time to improve your search engine and online presence. CLICK HERE TO READ MORE...
Keep Your Keywords Page Specific
For most websites, the page that draws the most amount of traffic is the home page. It makes sense; the homepage is you introducing your website to the visitor. It’s the face of your online brand and is often the page that gets linked to by outside sources. But you shouldn’t put all your eggs in one basket and stuff all your keywords onto the landing page. You shouldn’t be putting all your keywords on any one page at all. Keywords should always be page specific and based on the content of that particular page. Let’s say you run a dress boutique that sells wedding and prom dresses. Why would you try to incorporate prom dress keywords into the wedding dress page? A girl looking for CLICK HERE TO READ MORE...
Keyword Research and the Importance of User Intent – Video Lesson
After you create your website content, the next phase in on-site SEO is to optimize it. This involves conducting keyword research to determine what keywords are going to drive the most targeted traffic to that page of your site. User intent and where they are in the buying cycle play a big role in what keywords you should be going after. Failing to incorporate the correct keywords means you are missing out on potential customers. Incorporating irrelevant keywords means you are delivering the wrong audience to you site. Watch the SEO video lesson from Nick Stamoulis here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for April 19, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Beefing up goo.gl with new features Google has completed a series of feature rollouts for URL shortener goo.gl based on user feedback. Users can now copy to clipboard and remove items from the dashboard. New features also include spam reporting and ongoing speed and stability improvements. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Fitness & Summer Jobs Some spring search trends include searches for outdoor workout routines, eating right, and summer jobs. WHAT'S NEW THIS WEEK WITH BING: See How the Bing Business Portal Can Help Your Business Grow Bing recently CLICK HERE TO READ MORE...
Avoiding Duplicate Content is Key for SEO
In the world of SEO, “duplicate content” refers to content that is repeated on numerous pages of the same website word for word. It’s bad to have duplicate content on your site for two reasons. First, it provides a bad user experience. If a visitor is clicking through the pages of your site and realizes that they are all the same they will essentially be wasting their time and will become frustrated and leave the website. Second, the search engines frown upon it. They view duplicate content as a spammy way to manipulate the search engines and get your site to appear more than once in a search engine result, increasing the likelihood that a user will click over to CLICK HERE TO READ MORE...
When SEO Clients Won’t Help Themselves!
It’s not unheard of for a client to come in with an idea (or full-blown plan) of what they want their SEO to do and how to go about doing it. And while I appreciate the enthusiasm, sometimes clients can get in their own way and actually hinder their the growth of their website. Case Study One: Microsites A client decided they wanted to launch several microsites. They truly believed the only way they could rank with keywords in the search engines was by purchasing and launching a keyword rich domain name. You’ve probably seen those before, where the Meta title tag is stuffed with keywords and ends in a … because the phrases go on and on. Creating microsites like this, ones designed solely rank CLICK HERE TO READ MORE...
New Wordstream Keyword Tools Launched
This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. An important step in the SEO process is keyword research. Every page of a website needs to be optimized targeting keywords that are specific to the page. The SEO implications of keyword research are huge, since it essentially shapes your whole campaign. Sure, there are numerous free tools out there to assist you in the process, but do you ever wish that it was easier or that you had just a little bit more information? Wordstream, a company that provides Internet marketing software and tools, recently announced the release of a new, comprehensive keyword research suite for both paid and CLICK HERE TO READ MORE...
4 SEO Reasons Not to Launch a Microsite
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or create some “link juice” by linking the microsites to the main site, microsites should really only be created in a few select circumstances. Microsites can work well for a limited time offer or to promote a viral campaign. However, in most cases it’s a good idea to just build off of your main website. Here are 4 SEO Reasons CLICK HERE TO READ MORE...
Blog Posts to Read for April 14, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Report: Google Sinking $100M into YouTube Content Google is reportedly planning to invest as much as $100 million into original content for its YouTube site. The content will be reorganized into channels around arts and sports. CLICK HERE TO READ MORE How To Write Tweets That Get Noticed To write a perfect tweet you need to consider and understand two important rules: readability and retweetability. CLICK HERE TO READ MORE Reflections on the early days of social networking as LinkedIn reaches 100 million users This post looks CLICK HERE TO READ MORE...
SEO Journal is Written by
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Nick Stamoulis:
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nick@brickmarketing.com
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