Commenting Etiquette: Don’t be Promotional
In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to my spam folder and I never have to see or deal with them. A lot of these comments are coming from black hat or overseas link building companies toting the benefits of natural Viagra and the like. Once I mark a commenter as spam, all their future comments get filed as such. But I still manually sort through several hundred comments a day between the three blogs, trying to weed out the “sneaky” spammers that got past my filters. As a blog owner, you have to take some amount of responsibility for the comments getting posted. Comments are content, and a lot of poor quality or spammy contents could be negatively impacting your SEO and site’s trust factor. Blog commenting rule number 1: Don’t promote your business in the post! I’ve been in CLICK HERE TO READ MORE...
What’s New in SEO for August 23, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The evolution of sitelinks: expanded and improved Google launched several improvements to sitelinks, including the way they look and are organized in search results. Sitelinks are now full-size links with a URL and one line of snippet text. They are arranged in columns and the number of links has doubled. WHAT'S NEW THIS WEEK WITH YAHOO: Search Alliance Continues Global Transition Yahoo!’s algorithmic transition to Microsoft continues in Austria, Denmark, Finland, Norway, Russia, the Netherlands, Sweden, and several countries in MENA (Arabic language). WHAT'S NEW THIS WEEK WITH BING: Bing Shopping: CLICK HERE TO READ MORE...
Be Realistic with Your Keyword Research
Keyword research is arguably the most important building blocks of any SEO campaign. The keywords you select will determine what searches your site ranks for and who can see your site. Selecting the wrong keywords means placing your site in front of the wrong audience or, worse, means you won’t be found at all. That is why it is so important to be realistic with your keyword research and selection. Let’s say you own a small shoe store and are looking to re-optimize your site. It’s been online for several years, so your site has a good trust factor established with the search engines. You rank extremely well for localized keyword phrases (shoe store Medford, MA), but you want to take it to the CLICK HERE TO READ MORE...
Time to Get Active on Social Networking Sites
Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active! Here are 5 reasons it pays to get more involved with social media: 1. Building an online brand Your online brand is more than just what you say it is. Social media has allowed consumers unprecedented control over a company’s CLICK HERE TO READ MORE...
7 Reasons Why a Business Blog is Valuable
I am a huge fan of blogging (obviously so, seeing as how I have been writing for this one for the last four years) for numerous reasons. Content marketing is one of the most critical components of any web marketing campaign because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that blog. It can be shared on social networking sites, submitted to social bookmarking sites, used to develop your company newsletter and more. Still not convinced? Here are 7 reasons a company blog can be valuable: 1. Establish yourself as an industry authority Customers want to purchase from/work with the best in the business. Routinely updating a company blog can help you build brand’s reputation as an industry CLICK HERE TO READ MORE...
Blog Posts to Read for August 18, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Media Measurement – Would You Still Do It If There Was No ROI? Even though social media is hard to track and can show no immediate return, it’s still important to be investing in it because our customers are there. CLICK HERE TO READ MORE How do you reach the guy with the wallet? In social media it’s important to find the users of a product/service and create a buzz and a demand from the bottom up. CLICK HERE TO READ MORE Why Is My CLICK HERE TO READ MORE...
Often Forgotten On Site SEO Must Haves
When it comes to optimizing your site, there are a lot of things to remember to do. You have to conduct keyword research on a page by page basis, optimize the content, write meta descriptions, include call-to-actions in the content, create unique URLS, developing an internal linking structure and much more. It’s often easy to forget one or two things from your SEO checklist when optimizing your site, especially if your site has hundreds (if not thousands) of pages. Are you guilty of forgetting these on-site SEO musts? Optimized Images Search spiders can’t see images, they can only read text. That’s why it is important to optimize the most important images on any given page of your site. Chances are your company logo is an image. If CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
