Is Duplicate Content A Really Big Issue?
A lot of people are worried about duplicate content. Sometimes it can seem like mass hysteria. OMG, will that paragraph I copied and pasted from my favorite website last week count against me? If I have articles floating around at 50 article directories online can I still use one for my blog? Will my websites suffer if I put the same article on two of them? You get the idea. Well, Adam Lasnik has a great post on duplicate content and I highly recommend you reading it. For those of you who don't have the time, here's a summary: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and -- worse yet -- linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries. The most common duplicate content that is malicious is where people attempt to manipulate the CLICK HERE TO READ MORE...
Dashes Or No Dashes? The Dilemma Of The URL
Websites that still use underscores for their URLs are becoming scarcer and scarcer. Some say that people who still use underscores are "old school" while dashes seem be used far more often these days. A usability related reason for using dashes rather than underscores is the elimination of the confusion created between a space and an underscore when the URL is viewed as a link, or when printing such a URL. More to the point, the chances that a combination of keywords contained in your Web site is included in the SERPs increase exponentially when using dashes. For exemple: a URL that contains "seo_techniques" will be shown by the search engine only if the user searches for seo_techniques (this kind of search is rarely performed); whereas searches CLICK HERE TO READ MORE...
When Link Building, Don’t Worry About Percentages
Reading this article on SiteProNews reminds me of the Geico commercials you see on TV. Call me a caveman, but here's my response, "Uh, what?" Let's break this down. The writer starts off by saying there is some sort of link building "constellation" that is ideal for a link building campaign. Far out, man. Like, you mean, Pluto is still a planet? I'm not quite sure what he's getting at, but the logic is murky at best and appears in the night sky as a streaming array of lights much like the Milky Way. In essence, that SEO is spaced out, dude. 1. Internal satellites - 10% of total links These are internal links, particularly links on sub domains. The suggested examples are subdommains of the main domain CLICK HERE TO READ MORE...
Is Deep Linking To Another Website Legal?
I'm not going to discuss the entire article, but there was a great article this morning on SiteProNews. The article discussed 12 laws bloggers should be aware of. It was a well-researched article and I highly recommend anyone involved in blogging read it even though I agree with every word of it. I would like to talk about one of those laws that has some stark importance to all of us. It's called deep linking. The author of the article recommends: 1. NEVER claim that a page or site is your work unless it actually is. 2. ALWAYS clearly distinguish between your work and someone else’s. 3. CONSIDER that deep linking is a pretty well-established blogging practice, CLICK HERE TO READ MORE...
Search Engine History And The Future Of Search
In seven years, Internet search has gone from relying on information from more than 26 search engines to information provided mostly by two. What happened? Search Engine Acquisitions Well, or one thing, acquisitions. Some of the most famous acquisitions happened suddenly and rather unexpectedly. The most important one of all may have been Yahoo acquiring Inktomi. That acquisition resulted in the Web's most popular directory actually becoming a search engine. It allowed Yahoo to enter the competitive race for top search engine status. Unfortunately for them, they lost. Search Engine Algorithms Other acquisitions were almost as important, but another factor that influenced the way the playing field has winnowed down is the relevance of each search engine's algorithms. Some of them just couldn't keep up with Google. Once inbound CLICK HERE TO READ MORE...
Website Analytics Is As Necessary As Air or Water
If you're not paying attention to what visitors on your website are doing, you should. How else are you going to improve your website to capitalize on your strengths and tweak your weaknesses? Without a proper analysis of visitor activity, you are like a man trying to paddle a boat without an oar. You should receive some basic information from your web hosting company that will help you analyze visitor activity. If not, then you should change web hosting companies. That web hosting company should include statistics about the number of visitors who visit your website, how long they stay there, which pages they visit while they are there, how long they spend on each page, entry and exit points for each visitor, and the less CLICK HERE TO READ MORE...
SEO Tip of the Day
Here's a quick SEO tip: If you are a local company and you do business on the local level more than through cyberspace or by long distance, optimize your site for local business. You can do that with just a few simple techniques: Find an optimal location somewhere on your page and put your physical address on each page of your website If your mailing address is different than your physical address, include that on every page of your website as well In the body of your copy include the names of local towns, cities, counties, parishes, or townships; you'll want this to sound natural when people read it so don't just stuff them in there to impress the search engines On the home page, About Us page, and on CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
