3 Ways to Make Your Blog More SEO Friendly
A business blog can rank in the search engines for branded searches alongside your company website and social profiles, while individual blog posts can rank extremely well for long-tail keywords. All of this helps build your overall online brand. However, in order for your blog to help your SEO, you need to take the time to properly optimize each post, just like you’ve optimized each page of your website. Here are 3 tips to make your blog more SEO friendly: Optimize the entire post. You want your blog posts to rank well for related searches. In order for it to rank well, you have to optimize your individual blog posts just like you would a page of your company’s website. Once you’ve written your post, determine what keyword (or keywords) best fit the content and see if there is a way to incorporate that keyword into the post itself. You can try to write it into the main body of the post, but don’t forget about the URL structure and H1 or H2 tags. The key to optimizing a blog post for SEO is to make it natural. If the keyword doesn’t sound right in a particular sentence, don’t force it in. Link CLICK HERE TO READ MORE...
What’s New in SEO for December 27, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Rich Snippet Instructional Videos Google has put together a series of tutorial videos to help get you started or fine tune your rich snippets which provide you with the ability to help Google highlight aspects of your page. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Opens Content Analysis Technology to all Developers Yahoo! has opened up its content analysis technology to the world to help developers build their own fantastic experiences for their sites and users. WHAT'S NEW THIS WEEK WITH BING: Out with the Old, In with the New: Bing Takes Stock of 2011 and CLICK HERE TO READ MORE...
A Few Thoughts About Reputation Management
Reputation management is fickle thing. Sometimes it’s a simple process of identifying where a brand went wrong, backtracking and fixing the situation, then carrying on in the right direction. Depending on how well a company had been handling the situation, it’s a relatively straightforward campaign. Other times, a company has been in denial of their situation for so long that they can no longer tell up from down. Those reputation management cases require a lot more work to make headway. Here are a few of my thoughts about reputation management: What’s wrong with your organization? Why are you getting so much negative feedback from your customers? One or two angry customers are normal (and to be expected). You can’t be 100% perfect 100% of CLICK HERE TO READ MORE...
Don’t Stuff Your Website Like a Stocking
In my opinion, on site optimization should be the first phase in any SEO campaign. What is the point of building great inbound links if your site isn’t ready to convert visitors? A sloppy navigation structure, weak content and limited call-to-actions aren’t going to help your online business grow, not matter how good your offsite link building is. With Christmas just 48 hours away, I thought I’d bring up the flipside of failing to optimize your website—over optimization. And the easiest way to over optimize your website is to stuff it full of keywords, as if you were stuffing a Christmas stocking. It makes sense in theory; if the search spiders look for specific keywords to determine what a website page CLICK HERE TO READ MORE...
Stagger Your Social Media Updates
Think about it, sending out a tweet or Facebook update is bit like sending a signal into space, hoping to eventually interact with another intelligent life form. In both scenarios you can’t know for sure who is listening (or if anyone even is), when they are paying attention to your message and when they will be most receptive to it, and what they want to hear from you in order to ensure a response. Sometimes, a social media update is little more than a well planned shot in the dark. But there are ways to help your messages get heard by more people in your target audience, and it’s not nearly as complicated as trying to talk to aliens. Stagger your social media updates and republish CLICK HERE TO READ MORE...
Blog Posts to Read for December 22, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How YouTube Became A Community YouTube never really felt like a place for community. It always felt like a way channel to distribute content but the latest updates change everything. CLICK HERE TO READ MORE What to Look for in Freelance Writers This post includes a few tips to consider to find good external content contributors. CLICK HERE TO READ MORE 4 Reasons To Partner With An Agency For SEO This post includes 4 reasons a dedicated firm might be the better bet than hiring CLICK HERE TO READ MORE...
Your Content is Only as Boring as You Let It Be
Every month my company attends the Boston SEO Meetup, a Meetup event for local SEO and internet marketing professionals, business owners and anyone else interested in learning more about SEO. At November’s event, founder Dave Matson spent a few minutes talking to the group about some of the challenges he has writing content for his clients, criminal defense attorneys. He explained that it’s hard to get people excited and wanting to share a blog post about DUIs, but that doesn’t mean he can’t find creative ways to incorporate trending topics into his content marketing and still have it accurately reflect your brand.] He recently wrote a blog post that talked about what Occupy protestors should do in case they were arrested CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
