Content Components to Optimize for SEO – Video Lesson
Content needs to be optimized to help it rank well in the search engines. However, there is a very defined line between spamming and optimizing. While it is important to include appropriate keywords, stuffing those keywords not only detracts from the overall user-experience, it is also considered black hat and can result in a penalty. Components of your content to optimize include: titles, summaries, descriptions, linking and contact information. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
How to Optimize an Ecommerce Site
An ecommerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. Ecommerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is the process of going through you site, page by page, and tweaking each page so it is more search engine friendly. Many e-commerce sites fail to fully optimize their site mostly because of how large they are, but it still has to be done. It takes a lot of time, but it is almost always worth the effort. Here are 3 ways you can better optimize your ecommerce site: Create CLICK HERE TO READ MORE...
What’s New in SEO for July 5, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Introducing the Google+ project: Real-life sharing, rethought for the web Google aims to fix the awkward and broken ways of online sharing with its new project, Google+. Google+ includes four components, +Circles, +Sparks, +Hangouts, and +Mobile. WHAT'S NEW THIS WEEK WITH YAHOO: New Yahoo! Clues Launches Yahoo! Clues is a free service that gives you fun and engaging ways to explore what users are searching for on Yahoo!, offering a “behind the scenes” look into popular search trends. WHAT'S NEW THIS WEEK WITH BING: Bing Maps Unveils Exclusive High Res Imagery with Global Ortho CLICK HERE TO READ MORE...
Effective Social Media Marketing Programs
Like it or not, social media is here to stay. Facebook has over 600 million users worldwide; Twitter claims to have over 200 million and LinkedIn hit 100 million users back in March. Long before Facebook and Bing joined forces in May, both Google and Bing were incorporating social signals into their search results. Social profiles can rank in the search engines, increasing your online brand presence; trending topics on Twitter on complied in the RealTime results section of Google, Bing now shows you which of your friends have “liked” a link and more. There is no denying that social media will have a lasting effect on search marketing and SEO. But just because social media seems to be heralded as the second coming, it is CLICK HERE TO READ MORE...
Video Marketing Content Ideas
Video marketing is a great extension of content marketing. Videos let you get your words off a static page and turn them into a new and engaging way to connect with your consumers. The best videos are short (anywhere from 30 seconds to a few minutes) and focus on one main point. People are only willing to give you so much of their time and attention, so you video has to deliver from the get-go. Great video marketing doesn’t require a Hollywood budget and film crew; you can create great content with your computer’s webcam or a small portable camera and a tripod (or helpful coworker). The hardest part with video marketing, much like content marketing in general, is coming up with informative and interesting CLICK HERE TO READ MORE...
Blog Posts to Read for June 30, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Should I Title My Blog Posts for Maximum SEO? You don’t need to sacrifice your cleverness to create a keyword-rich title tag for your blog. This post includes tips for creating titles that work for search engine optimization and the end user. CLICK HERE TO READ MORE Is Facebook Still An Effective Marketing Tool? It was announced that Facebook's growth has 'slowed considerably’. So what does this apparent decline mean for the future of Facebook as a marketing tool? CLICK HERE TO READ MORE How Brands CLICK HERE TO READ MORE...
The B2B Buying Cycle Has Evolved – What Does That Mean for You?
When the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn’t necessary to the operation of the business, it was shut down. People couldn’t afford to be frivolous, with either their personal bank accounts or a corporate budget. When there is no easy money, there are no easy buying decisions. It almost felt like it was easier to get a mortgage than get hired by a new client! It seems to me that when times get rough, marketing is one of the first things that take a hit. Campaigns are rolled back to the bare minimum, new ideas won’t be implemented because they can’t prove ROI, creativity falls CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
