Blog Posts To Read Week of November 18, 2010
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Google Instant Previews Choke On Meta Description Tags This post talks about Google's instant preview feature, and how the use of the Meta Tag description in the SERP's affects your call out text in the preview feature. 3 Thoughts on the Future of Online Marketing This post talks about the ever evolving online marketing industry and 3 areas in particular that are seen as something to focus on for the coming year. Use ‘Twinkie Diet’ Example to Make Your Marketing Messages Stick This post addresses the importance of creating a marketing message that sticks using the example of the "Twinkie Diet". In order to have a successful marketing message, it must be something that resonates with the masses. Social Media vs. SEO: My Approach This post discusses the Social Media vs SEO debate, and which should be your focus as a business owner. My vote is a balance of both works best! 5 Ways you Can Use Blog Comments to Obtain CLICK HERE TO READ MORE...
Event Link Building Tips
Almost every single industry has some sort of events that occur every year. Whether it is a user conference for a software company or a trade show for a whole industry there are opportunities to build nice relevant links to help your search engine optimization efforts by utilizing these types of events. Write Blog Posts Prior You usually know well in advance when a specific conference or trade show will be occurring, start writing various blog posts or articles surrounding that particular event. Examples Blog Post Topics: • How to meet great contacts at XYZ Event • Time Management Tips At This Year’s XYZ Event • How To Get The Most Bang For Your Buck At This Year’s XYZ Event Get the picture? If these posts are written correctly they could spread throughout your CLICK HERE TO READ MORE...
A Breakdown of the Google Webmaster Guidelines
Have you ever actually stopped and taken a moment to really look through what Google has to say is good and bad when it comes to how you conduct yourself online from a communication and business standpoint? You should always follow the Google Webmaster Guidelines when marketing your business online to ensure the utmost safety of your website. The purpose of this post is to summarize a breakdown of some of the important areas within the Google webmaster guidelines and as they pertain to search engine optimization. “Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this CLICK HERE TO READ MORE...
What’s New in SEO for November 16, 2010
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT’S NEW THIS WEEK WITH GOOGLE: What A Feeling! Even Better Indexing of SWF Content Google discusses the measures it has taken over the past couple of years in collaboration with Adobe in regards to indexing SWF content, or in laymans terms, flash based content. Although they have come a long way, efforts will continue. CLICK HERE TO READ MORE WHAT'S NEW THIS WEEK WITH BING: Bing for Mobile now available on all major US mobile operators Bing announced that its "for mobile" app is now available on all major US mobile operators. The app is even preinstalled in some of the newly CLICK HERE TO READ MORE...
10 Ways to Mess Up Your SEO
I see it and hear it all the time. I speak with potential clients that claim everything was going great and then all of a sudden everything hit the fan. Rankings gone, traffic gone and business down. Here are 10 ways to royally mess up your SEO: 1. Not asking enough questions When you hire a search engine optimization company make sure to ask questions on process. Find out to make sure there are no black hat methods being used. 2. Dangerous Linking A link is good but not everywhere. Linking to the wrong types of websites could land you in the hot seat very quickly. For instance, always strive to have relevant incoming links that could generate visitors to your website, not just a link for the sake CLICK HERE TO READ MORE...
Internal Linking Recommendations to Consider
Often times I see websites that think a certain effort is really important and required for success but the entrepreneur or website owner fails to realize the thin line between too much and too little of that effort. Too much of a certain effort can cause your website to receive a penalty from any of the major search engines so it is important to always take a tasteful approach to building up your internal links. Internal Linking in Your Footer I see lots of websites who do not even have a website footer visible on their website. A website footer is a great form of internal link building that can really help your internal search engine optimization efforts. I typically like to take the high level navigation CLICK HERE TO READ MORE...
How to Increase Your Friends, Fans, Likes and Followers
If you are a website or business that is really trying to make an impact in your industry in more ways than one at some point you might find that it is important to make friends with some of your industry professional colleagues online. How can I get the attention of my colleagues? One great way is to locate all of the high powered blogs in your industry and really start reading through some of regularly posted blog posts. Start by leaving tasteful and intelligent comments on some of the blog posts to get their attention. I wouldn’t necessarily do it every day but a few times per/week might be what you need to get the attention of not only your audience but also your CLICK HERE TO READ MORE...
Blog Posts To Read Week of November 11, 2010
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Search Engine Marketing Guide for Entrepreneurs This is a great post that outlines some tips for entrepreneurs looking to get into SEM, it gives a good idea of the basics for those new to Search Engine Marketing. Leadership by Amputation This is a clever post about what makes a great leader. Takes a good spin on the Randy Moss football debacle, and calling the Vikings head office great leaders for looking out for the greater good, and ridding the team of what they felt was CLICK HERE TO READ MORE...
Recycle Your Old Blog Posts
Everyone who has been writing in a blog for some period of time probably has some blog posts from way back that are a bit outdate, sloppy or just plain boring. There is good news though because there are some things you can do to those pesky old blog posts to pump some vital life back into them so they can serve some sort of purpose on your blog. Here are some helpful recommendations to consider about how to recycle your old blog posts: Re-Optimize Go back and locate some of those old blog posts that might have not been optimized like they should and tweak them out. Maybe you have an older blog and some important search engine optimization efforts were not in the limelight yet so CLICK HERE TO READ MORE...
Great Ways to Kill Your SEO Progress
There are many ways that you can really hurt your search rankings in today’s search space and it is important that if you are planning on doing anything online you consult with a professional especially if you base your livelihood on your organic rankings. Website Overhaul If you are doing a large sweeping website overhaul and you are planning on changing everything including URL structures and content you will see a dip in rankings. The proper way to change URL structures is by implementing a 301 redirect on the old webpages you are converting. This is common as websites do often times change technology platforms. Removing all old content can also pose a problem. Rather than changing content completely try just updating the old content CLICK HERE TO READ MORE...
What’s New in SEO for November 9, 2010
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT’S NEW THIS WEEK WITH GOOGLE: A Chrome Extension for Reporting Webspam For those who like to report web spam, or at least would like to have the option to do so, Google has released an easy convenient extension through Google Chrome that links to search results and your Web History, taking you directly to the spam report form and auto completing some form fields for you. CLICK HERE TO READ MORE WHAT'S NEW THIS WEEK WITH BING: One of many reasons to get your hands on Windows Phone 7 Ok, yes I know, what does this have to do with SEM? Well I CLICK HERE TO READ MORE...
Add Flickr Into the Marketing Mix
Many businesses out there venturing into the world of search engine optimization don’t realize that photos often make for great ways to push through the SEO space online. You might already have many company photos sitting around that you have never really thought about putting online, but now you should. Take your images, fire up a Flickr account and always make sure you optimize the descriptions and titles of your images so they bounce around when people search. Never leave just the default title that populates when you upload your photos. Here are some types of Photos to Upload to Your Flickr Account: Physical Structure Photos Most businesses have photos and images sitting around of the physical structure of the actual business building everything takes place in. CLICK HERE TO READ MORE...
How to be a Great SEO Client
Being a good SEO client will ensure a smooth and effective relationship with your search engine marketing company. Not to bash anybody but there are some things that a client should understand when they get involved with either a freelancer or an SEO company. You Are Not Our Only SEO Client You have to understand that you are probably not the only client your company or person is handling. If you need to get ahold of someone try pushing scheduled calls. If you call over and over during the day and you don’t get someone on the phone it is ok, they might be out of the office or have other engagements that particular day. Even though, you are not the only SEO client, at my CLICK HERE TO READ MORE...
Juggle Your SEO, But Don’t Be a Clown!
Search engine optimization can be a very time consuming process if you don’t effectively streamline your efforts. There is an endless amount of work and marketing items you can execute on any given day and you need to figure out how to make a balance between being efficient and over obsessive. Regardless of how much you do and how often you do it things take time to sprout in the search engines so don’t worry about seeing results tomorrow. Prioritize Your Efforts If you have been doing your own SEO for a while you probably know by now which websites bring in more traffic and which ones don’t do much of anything. Think about what is more important and head in that direction. Maybe you perform CLICK HERE TO READ MORE...
Blog Posts To Read Week of November 4, 2010
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Google Place Search - What is it & How Do I Survive? This post talks about the newly launched Google Place search function and the features it now provides. The question here is, how now will this new change affect the visibility of businesses that aren't in the top 7? Is the mobile activity you are counting really mobile? This post brings to light the fact that the metrics to measure mobile marketing aren't keeping up with the ever evolving mobile market. Another CLICK HERE TO READ MORE...
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