Social Media for Business is About People Too
Social media for business is still a process that is molding and changing but no doubt about it every single business needs a social media presence regardless of what they do. But has social media slowly changed into a business beast? Of course many businesses are there to build their business but, when is too much business going to hurt your brand in the social communities? Social media developed and spawned in order to allow people to be able to communicate online with other like minded people but somewhere along the way a light bulb went off over the heads and business minded people and entrepreneurs across the globe. Facebook did it right when they invoked very strict rules in place surrounding the idea of people trying to launch business accounts around a personal profile. Facebook realized that there is an importance of offering a business model to a social networking tool. It just has to be done tastefully and it has to be done right so they launched a separate section for businesses to market themselves. If Facebook allowed for businesses to launch personal profiles, their website would have deteriorated very quickly and the quality of facebook would not CLICK HERE TO READ MORE...
Steps to Build Your SEO
Search engine optimization is one of those things that require certain steps in a specific order to really work well. I often times see many people putting the buggy before the horse really just wasting time, energy and money by not putting the puzzle together in the right sequence. The following are a few SEO steps to consider. I mention FEW because there are so many involved but these are a few to think of: 1st SEO Step: Everything starts with your website. Your website is the foundation for everything else you do online so you want to make sure it is running at 100% efficiency. This means having a well optimized website with unique meta info and optimized well written content. You also want to CLICK HERE TO READ MORE...
Link Building Do’s and Don’ts
Link building is one of these areas of website marketing that has become mysterious to many but at the end of the day there are some very frowned upon approaches along with some link building techniques that are strongly encouraged. Below are some link building dos and don’ts to consider: Articles Marketing: Link Building Do: Write good strategic industry specific articles surrounding topics that have not been beaten into the ground by your entire industry. Link Building Don’t: Pay someone overseas to write 500 articles for you to dump into the search results thinking they are going to generate anything valuable for your business. Press Release Marketing aka Online Publicity: Link Building Do: Pick company newsworthy topics to write about and announce to your community using industry trusted distribution resources with CLICK HERE TO READ MORE...
Internal Link Building Tips to Remember
Linking building and site structure go hand in hand. You might be tempted to only spend your time on building your external link structure but it is also important to not forget about spending time doing something about your internal site structure as well. Key Areas of Your Internal Link Building Include: Footer Links: Your footer is an amazing way to really increase your internal link building. There are many ways you can approach constructing your bottom navigation and it depends on how your site is built but a bottom footer with links to your important pages is a great way to strengthen your internal link building. This is an example of our footer. You can see we have links pointing to all of our most important pages CLICK HERE TO READ MORE...
Future of Search Engine Marketing
What the future of search engine marketing holds nobody really knows but the signs are clear as to where things are going for anyone or any business looking to market almost anything on the web. The way people interact and communicate online is always changing and nothing stays the same for too long. We are obsessed with speed and things being quicker at all times and quality of life is about to change. How are things changing the search engine marketing landscape? 1. Local Search Engine Marketing: Local search engine marketing was once not very important, now it is crucial for survival. Whether you are a car dealership or a lemonade stand marketing yourself online is vital to bringing in new customers. Local marketing utilizing location based CLICK HERE TO READ MORE...
SEO Agency: What to Look For According to Google!
When Google comes out and tells you what you should be looking out for in an SEO agency or firm it is important to listen up. Matt Cutt’s states that are certain red flags you should listen out for when searching for a search engine marketing company to help you out with your exposure. He claims there are many good SEO agencies out there but there are also some bad apples to watch out for. Here is a great video from Google’s Matt Cutts about hiring SEO agencies: Things to watch out for when interviewing SEO Agencies: Vagueness: If you are not sure what the SEO agency is planning on doing you should find a different vendor. Search engine optimization is not voodoo or magic; it is proactively CLICK HERE TO READ MORE...
If Social Media Was a Cake
Social media is sort of like a cake if you think about it. Every month you add new layers on top of new layers really strengthen your image and your brand. What kind of efforts do you like to include in your daily correspondence with your community? Let’s take a look at some of the online communication efforts that should be happening that might not be right now. Presentation Sharing: Presentation sharing is one of those things that people don’t pay much attention to but really should. Sites like Scribd.com and DocStoc.com are amazing places to post older presentations you might have sitting around. With the ability to leave links behind not only can you build up your community with the social aspect but the ability CLICK HERE TO READ MORE...
SEO Concerns for Ecommerce Websites
Search engine optimization is important for all types of websites including ecommerce platforms. Things can get tricky for e-commerce websites because some have many products. It can become quite an immense task to have to optimize thousands of merchandise pages but if you want to be successful online you are going to have to take the time and dive into SEO at some point. It is no surprise that good quality unique content is an important step to the process of optimizing a website. Often times on an e-commerce website you could have product categories where the only difference between ten or fifteen products could be simply the color. It might be easy to write one product description and simply change out the text for the CLICK HERE TO READ MORE...
How to Approach Social Media Marketing
Social media marketing shouldn’t cause a business turmoil and stress. There are no set rules on how a business should approach the stream of communication or how they should interact with their audience because every business is different and every business requires their own personal touch and approach. There are different ways that a business could head towards social media and here are a few to get any business started: 1. Helpful Tips: If you are in an industry that could really benefit from useful and helpful daily or weekly tips try putting together a list of about 25-30 helpful industry tips every month and start by putting a schedule together and placing them into the daily stream on conversations. This is a very non-aggressive CLICK HERE TO READ MORE...
SEO Is Far From Dead
The search engine optimization industry is quite crazy at times when you take a step back and really take a look at things. If you have been in the industry for quite a while you will know that SEO has changed drastically from what it once was back in the day. For a very long time the search engines have been significantly trying to eliminate those who spam the search engines only to increase short winded search results that might have worked a few years ago but might not be so potent in today’s business world. Search engine marketing is a very dynamic form of marketing and is always going to be changing which is actually quite a good thing. It is an industry that CLICK HERE TO READ MORE...
Infusionsoft CRM, Email Marketing Software Review
Are you sitting on a pile of email addresses at your company or business that are being severely underutilized? Chances are you are not alone. Email marketing is one of the oldest digital forms of communication and promotion and it is still to this day one of the most powerful. Infusionsoft has created a very easy to use hassle free way to promote whatever you want through a variety of powerful email campaigns funneled down through a very powerful CRM dashboard. Infusionsoft also acts as a very powerful CRM system that allows you to automatically keep track of all your email contacts in one location. You don’t have to fiddle with other websites and hope that all your efforts sync up correctly. CLICK HERE TO READ MORE...
Google Created US, So Don’t Complain!
Google is not dumb by any means, but they really can’t complain about the SEO industry because they single handedly have shaped the entire search industry. Unethical practices are going to spring up anywhere there is a chance to make some money and you have to take the good with the bad. Google has made lots of money for themselves but in the process they have spawned and industry with no regulation and no benchmarks leaving things wide open for you know…the bad people. Google Pagerank: If you ask me Google pagerank was one of the biggest culprits to the overall madness of online spam. Many website owners got so wrapped up over the notion of increasing that little number that they lost track of the CLICK HERE TO READ MORE...
SEO Has No True Definition
Before you can understand how to exactly approach web based marketing for your business you have to truly understand the definition of SEO. Ask 5 different search marketing professionals what search engine optimization is and you will most likely get back 5 different answers. One thing that we can all agree on is that search engine optimization is the process of making your online marketing efforts 100% efficient. ef•fi•cient [ih-fish-uh nt]: –adjective: Performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent; capable: are liable, efficient secretary. According to the dictionary.com definition it means to perform or function at an optimal state. What is your optimal state to operate at? If you are CLICK HERE TO READ MORE...
Don’t Forget About Typos
It might sound crazy but when it comes to marketing yourself online you have to consider everything that goes into it. A search engine search field is filled with many different errors that people repeatedly will type in by accident when search for some of the largest brands in the world. I do it almost every day. Mix up characters, type in the wrong characters or completely misspell stuff. There are ways to really capitalize on this error. Pay Per Click: Since PPC allows you to focus in a certain keyword phrase and allow you to target it specifically you can get those visitors that might be misspelling your branded keywords. People do sometimes search like this: Bing wwwbing www.bing www.bing.com If you are a brand that is many different misspellings CLICK HERE TO READ MORE...
Real Time and Image Search
An interesting thing that is occurring for Google real time search is the fact that images have seemed to make it into the mix. Real time search is something that has taken our industry by storm and is going to grow to be even more important in the future. Ever since the community has been able to update the public to what it is that they are doing at any given moment search engines have scrambled around to find a way to be able to index this type of information in order to provide it to the public. Real time search is one of those efforts that is still very young due to real time updates being an extremely young effort online that many search engines CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
