Now is NOT the Time to Ease Off Your SEO!
One of the worst mistakes a site owner can make with their SEO is to assume that once they reach the top of the SERPs then it’s time to call it a day and wind down their SEO campaign. That’s like a NASCAR driver taking their foot of the gas and just cruising in on the last five laps—the competition is going to catch up a lot quicker than you think! If your site is positioned well in the SERP, now is the time to pounce! Never take a shortsighted approach to your SEO and assume it’s done. There is always new opportunities to take advantage of and help grow your online brand. Don’t look at SEO as a line item in the budget. Many companies (or at least some members of the management team) just see SEO as another line on their budget. They may think to themselves, “We achieved our objectives, why keep paying? It’s done and done, right?” Unfortunately that’s not how SEO works. For many businesses, whether they realize it or not, SEO is the lifeblood of their online marketing that generates most of their new business. Can your company afford to fall in the SERP? How much CLICK HERE TO READ MORE...
Content is the Foundation of Good SEO – SEO Video Lesson
Every site owner needs to determine if they are a good writer before starting their SEO. We all have our strengths and weaknesses, but content is too important to just do "ok." Great content is what is going to shape the user-experience of your site and help convert visitors. It is also what the search engines are going to use to rank your site. Watch this week's onsite SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing onsite SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for December 20, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google+: A few big improvements before the New Year Google announced features that will be rolling out over the next couple of days including more useful and attractive notifications, improvements to Pages, and a more usable photos experience. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Holidays 2011 Yahoo! provides a list of hot holiday searches. WHAT'S NEW THIS WEEK WITH BING: Bing on Xbox Team: Don’t Be Shy About Talking to the TV Bing provides insights on what it was like to work on the Bing on Xbox project. So there you have it, the CLICK HERE TO READ MORE...
Are You Paying Attention to Your Social Network?
If you think that social networking sites are just another platform for you to tote the benefits of your brand/products/services, it’s time to reevaluate your social media marketing strategy. Social media is a two way street; don’t forget that! Your social network is expecting you to listen to them, just as you hope they are listening to you. But are you really paying attention? A recent study by MarketTools found that nearly half of the companies they surveyed think their customers don't comment or complain about their products and services online, and 22% did not know whether their customers did so or not. To that I have one thing to say: really guys? I take pride in my company’s CLICK HERE TO READ MORE...
HTML5 SEO New Information
If you’ve had your ear to the ground over the last few months, you’ve probably heard
ead about HTML5, the latest HTML language available for website development. As of September 2011, a study found that about 34% of sites had converted to HTML5 . However, even though the number of websites using HTML5 is growing, it is still not fully supported by all Internet browsers and Google is of the mindset that it can’t hurt (but won’t necessarily help) your SEO. So what is a site owner to do?
I came across this great post by Kerry Dean on Search Engine Land a few weeks ago that does a great job of explaining the reality of CLICK HERE TO READ MORE...
Don’t Let PageRank Control Your Link Building
Every time a client asks me about how they can improve their PageRank, I have to cringe a little. Time and time again I have explained that PageRank is only one of 200 ranking signals that Google uses to determine where a site falls in the SERP. While PageRank used to be the Grand Poobah measurement of SEO success (and a major differentiating factor for Google), I don’t believe it’s as important today as it was back when Google was founded. So when a client tells me they only want me to focus on getting links from sites with a PageRank 7 or higher, I have to tell them that zeroing in on PageRank is limiting the long term potential of their link building campaign. Here CLICK HERE TO READ MORE...
Blog Posts to Read for December 15, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Get Schooled in Social Media: 4 Worthy Courses This post states that a good approach to getting social media training might be to start with some of the free training available online. CLICK HERE TO READ MORE How To Avoid Screwing Up Your SEO This post highlights some of the unethical ways to direct traffic to a website. CLICK HERE TO READ MORE Google+ Pages for Business This post discusses Google+ pages and states that all businesses should take advantage of this free social media site. CLICK HERE TO CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
