Blog Posts to Read for May 5, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content marketing: How to get bankable results! This post includes a case study about how content marketing was used successfully to launch a new program. CLICK HERE TO READ MORE 48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads This post includes Smartphone Video and advertising stats that are useful for marketers. CLICK HERE TO READ MORE A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing B2B marketing is different than B2C marketing. This post includes B2B specific marketing tips. CLICK HERE TO READ MORE 5 Must-Dos for Effective Twitter, Facebook, and Blogging Campaigns This post includes a social media checklist to follow in order to find campaign success. CLICK HERE TO READ MORE How Crusty Content is Hurting Your Ecommerce Site (And How to Fix It) | Volusion’s Two Minute Tuesdays This post includes a video and synopsis about the turnoffs of old or “crusty” content on your website. CLICK HERE TO READ MORE...
The True Benefits of Social Media Marketing
Where is this crazy social media landscape heading? Many businesses in today’s marketplace realize that they need it, but they don’t really completely understand why they need it. In some instances, it can be difficult to explain to a business that might have already been successful way before the days of search or even the internet, that they now need to use Twitter to spread their business message throughout their audience. If this situation sounds familiar to you, here are some of the true benefits of social media that you could be missing out on by not taking advantage now: Wider Audience Reach The reality is that there are a lot of people utilizing social media for business and personal reasons on a daily basis. Even people who CLICK HERE TO READ MORE...
Breaking into the SEO Clique – One Year Later
About a year ago I wrote a blog post entitled “How to Break into the SEO Clique.” The post centered on one of my few personal frustrations with the SEO industry; the cold shoulder and cliquey attitude SEO professionals tend to have towards one another. The post focused on my relationship with a top SEO site that had asked me to stop commenting on their blog posts, even though I was submitting quality, well-thought out comments. I’d spend a half hour writing a three paragraph response only to have it rejected by the site administrator. Understandably, I was a little bit miffed. So as to not ruffle any feathers, I stopped commenting on the blog for a while, just as I was CLICK HERE TO READ MORE...
Fixating on Where You Rank Can Lead to Bad SEO Decisions – Video Tip
Obviously every site wants to rank well for their chosen keywords. The better a site ranks, the more traffic it is likely to get from the search engines. But focusing solely on where your site ranks as the end-all-be-all goal of SEO can make website owners cut corners in order to artificially boost their rank. Taking such a narrow minded approach to SEO will actually limit the success of your website. The real goal of SEO should be to increase the amount of traffic being delivered to your site. Focusing on generating traffic, as opposed to rank position, will help ensure that you take a diversified, white hat approach to your SEO. Watch this week's SEO video tip from Nick Stamoulis here! For more SEO video CLICK HERE TO READ MORE...
What’s New in SEO for May 3, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Apps highlights – 4/29/2011 Gmail users can now set a photo of their own to be the background. Google has also implemented a “Background Send” feature into Gmail, which allows users to work on another email while one is in the process of being sent. The Google Docs experience has been sped up and Google created a new Google Docs app for Android. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Royal Wedding Royal wedding related searches spiked in the last week. In the U.S., Kate Middleton is getting CLICK HERE TO READ MORE...
4 Types of SEO Clients to Avoid
One of the key factors of success for an SEO campaign is the relationship between the client and the SEO consultant. It’s important that the client trusts their consultant or agency and feels comfortable sharing aspects of their business model with them. However, it’s just as important for the SEO consultant to be able to have a good business relationship with the client. There are all types of clients out there that range from great to horrible nightmares. Here are 4 Types of SEO Clients to Avoid: Clients that are Impatient SEO is a long term building process. It takes many months to see results and to rank well in the search engines. This is especially true if the client is CLICK HERE TO READ MORE...
Measuring Internet Marketing Campaign Success
Success comes in many different forms depending on what your business model or goal is. When you first embark on the journey to market your business online you are going to have to be patient in order to see results. Whether those results satisfy your need to fill the void of your efforts in succeeding is entirely up to you, but it is important to acknowledge that there are other forms of success other than just sales. Here are some unique ways to measure success with your new internet marketing campaign: Increasing Sales Plain and simple, if you generate more website conversions from your internet marketing campaign then this could (and should) increase sales for your business. At the end of the day it is all about CLICK HERE TO READ MORE...









