Profile Magazine: Free Is Not Free
***UPDATE! PLEASE READ THE EMAIL THAT I RECEIVED FROM PROFILE MAGAZINE AT THE END OF THIS POST, IT APPEARS THAT THIS MAGAZINE MAY NOT BE AN ACTUAL SCAM, BUT I RECOMMEND THAT YOU PLEASE READ THE WHOLE POST AND THE EMAIL AT THE BOTTOM, I HAVE ADJUSTED THE TITLE OF THIS POST AND REMOVED SCAM AS WELL...THANKS FOR READING!*** A few weeks ago I got a voice mail message from a representative at Profile Magazine. He said that Profile Magazine was interested in writing a feature article about my SEO company, Brick Marketing and that the first step was a 10-15 minute preliminary interview to learn a little bit more about me and the company. I was both excited and a little skeptical…Excited for the fact that the Brick Marketing brand was getting enough recognition that a print magazine would want to write up a feature article, but skeptical because I had never heard of Profile Magazine before. Offline print media isn’t really my niche, so I thought that might be why I was unfamiliar with the magazine. However, I have been burned before by online magazines that say they want to write an article, CLICK HERE TO READ MORE...
Keyword Research Advice for New Websites
Brand new websites that are just beginning their SEO campaigns should undoubtedly begin with onsite SEO, the first step of which is keyword research. The keywords you choose (based on the content of your site) will ultimately help determine what search phrases your site rank for and what kind of searcher will find your site. Because new site’s don’t have 6 months of analytics to jumpstart their keyword research, here are 4 tips to keep you on track: Use your competitors as a starting point. If you’re website is relatively new, you don’t have a deep pool of analytics and data to base your keyword research on—the numbers just aren’t there yet an it’s hard to pull the right keywords from thin air. In order to get CLICK HERE TO READ MORE...
Search Rankings Are Dead
I came across this great article on Search Engine Land a few weeks ago that explains why search rankings and SEO ranking reports no longer matter—something I have thought for a very long time. It’s nice to hear other SEO professionals agree that search rankings are too inconsistent and inconclusive to be used as a SEO success metric. Here are a few reasons why website owners shouldn't be so focused on where they rank: 1. The search engines personalize the search results. I don’t know about you, but I am constantly logged into my Gmail account. That means that whenever I search for something online, Google is able to see and remember my search activities and preferences. Google also has the luxury of CLICK HERE TO READ MORE...
Who or What is Your Social Persona?
When implementing your social media marketing campaigns, one of the first things you have to do (before you even think about building your profiles) is decide who or what is going to be your social persona. Are you going to build your social brand around an actual person (say the VP of Marketing) or stick with the company’s name (@CompanyX)? There is no “right” way to build your social personality, but there are pros and cons to each option that you should consider before you jump blindly into social media. The ever increasing reach of social networks means that companies can’t afford to make any big mistakes or try to change direction mid-campaign. Creating a social persona around your brand: The beauty of building your CLICK HERE TO READ MORE...
SEO Agency versus In-House SEO: Does It Really Matter?
This is a guest post from Amanda DiSilvestro of ResourceNation.com It is no secret that SEO is crucial to the success of a small business, but what many do not realize is that there are different ways to fulfill this crucial need. Many new business owners work with SEO on their own; meaning they decide which keywords to target, focus on getting back-links and have worry about Google rankings and penalties. However, many more established companies choose to use an SEO agency. Consider some of the positives and negatives to each: In-House SEO 1.In-House SEO Advantages Control – You have complete control, so you will be able to change things instantly if you ever change your mind. Sometimes it can be time consuming to create an SEO CLICK HERE TO READ MORE...
How Will You Define Your SEO Success?
What is your “magic number” of success? How many orders shipped, new clients signed or dollars earned would it take you make you jump for joy in your office? Success, even when applied to our businesses, is a very personal definition. For instance, having a sufficient (and steady) workload to justify hiring a new employee might be how you judge your success. Or maybe you are looking to cross the million dollars in revenue mark. Success might even come with a better work-life balance. Just like our definitions of business success vary, so do our definitions of SEO success. However you define SEO success, here are three things to keep in mind. Don’t be so afraid of negative results. A slight dip in visitors from day to CLICK HERE TO READ MORE...
Why Should You Organize Your Blog Commenting?
Blog commenting is in incredibly useful form of link building for multiple reasons. Not only is a great way to get a valuable inbound link, it can also help build your online brand, improve your reputation as an industry expert, is the first step in developing a blogger outreach program and much more. However, just like you need to keep your link building strategy organized, it’s important to organize your blog commenting activities organized so you can get the maximum value for your time. Here are 4 reasons why it’s important to organize your blog commenting: 1. You don’t want multiple people commenting on the same post. Having multiple people from your company post comments on the same blog posts looks bad for a couple of reasons. First CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
