Get Help With Your SEO by Getting Social
In today’s online market place it is important for all business and entrepreneurs to realize that the playing field has changed quite drastically over the last few years. There are many new platforms and websites that businesses can eagerly leverage to drive new exposure, traffic and eye balls than there ever has been before. Social Media Marketing technology has made it much easier to become visible online and it is up to you as a business owner to take advantage of this technology. Launching a blog and having an active Twitter and Facebook account go hand in hand. If you don’t understand why that is not important yet just realize that having both is the first step to building new qualified website visitors. At the very least make it a point to have both created as soon as possible and worry how to incorporate into your marketing strategy after, your audience is waiting. After you launch your blog there are many sure fire ways to build new networks of happy customers and potential clients. Twitter and Facebook will be a nice meeting place for them to join and meet but it will be the blog that gets them there. When you CLICK HERE TO READ MORE...
Small Business Blogging – Don’t Wait Too Long!
If you are a small local business owner and you are still contemplating if you should launch a blog for your business stop procrastinating and just launch it. The search engine optimization benefits will help you website a great deal at the very least. You have absolutely zero to loose and much to gain from launching a blog on your businesses website. A blog is not just for larger businesses anymore. They can be used for many different reasons. It is important to realize that a blog is a direct extension of your business and can act as the voice for your brand. Take the first step and launch the blog directly on your website and get one post per week just to get things started. CLICK HERE TO READ MORE...
Google Sues For Trademark Infringement?
OK, here's a good one. You own the distribution model for paid-for advertising. You allow advertisers to spend money to distribute their ads through your network using your name. You even take their money. Then you sue them for using your name. That's what Google is doing. Suing advertisers who use the Google name in pay-per-click ads on Google. Wait a minute. With all of Google's fancy schmancy technology, they can't block ads that use the keyword "Google"? There's just something about this that doesn't seem right. Don't get me wrong, I'm not condoning the work-at-home scams. There are a ton of them. And using another company's good name to scam people out of their money using trickery, outright lies, deception, and other nefarious CLICK HERE TO READ MORE...
What To Do If Your Website Has Google Penalty
First off don’t panic and remain calm. These things happen to website owners and business owners from time to time. If you feel that your website has been given some sort of Google penalty then the best thing you can do is to first stop any new online marketing and make a list of all your search engine optimization and internet marketing efforts that you have executed for the last year. Sometimes the problem could be one minor link sitting on a website or it can also be a much deeper rooted issue that has been building for some time. You might have been given a penalty at Google if your rankings suddenly dropped (not the normal ranking fluctuation) or visitors from Google dropped over CLICK HERE TO READ MORE...
Does Great Content = Great Rankings?
The age old question in the search engine optimization world is if you build wonderful, user focused content, will this lead to great search engine positioning and rankings? It's repeated often enough that you'd think it is true. Great content will get linked to and that will increase the search rank and the cream will rise to the top. Isn't that how search engine marketing works? In theory, yes, that is how it is supposed to work. And it's a nice theory. However, as is often the case, there is a gap between theory and practice. This gap is carefully pointed out by Rand Fishkin at SEOmoz. I'm not so sure about Rand's remark about 70%+, but I do agree that relevant CLICK HERE TO READ MORE...
How to Properly Conduct Keyword Research
Search engine optimization comes with many steps and efforts but at the end of the day it all start with your website. Before you think about generating links and other search engine marketing efforts it is important to take a deep breath and jump into the pool of keyword research. The key is to research highly targeted keyword phrases that directly relate to the content you have written for each page of your website. Remember the search engines rank individual pages for specific keywords, not entire websites, so it is important to spend the time conducting keyword research properly. Here are some areas to look at when starting your keyword research: 1. Google Analytics: If you have Google analytics set up on your website CLICK HERE TO READ MORE...
Search Engine Marketing is Not a Fad!
I often times hear potential clients say that their customers are not online or Twitter won’t help them because search engine marketing is really just a fad. If you take a step back and look at everything that has happened in this country over the last one hundred years you will quickly see that almost everything in life is a fad some just happen to last a little longer than others. Online marketing and search engine optimziation in general are constantly changing and morphing but to avoid marketing your business online because you think the internet might not last long or it is not worth the investment, this is not a wise choice for yourself or your business. Let’s take a look at the news paper CLICK HERE TO READ MORE...
Are Yahoo Snippets Good As Google Snippets?
We've discussed Google's snippets before. But few people discuss Yahoo! snippets. Maybe the search community has written Yahoo! off as irrelevant? Regardless of what any of us think about Yahoo!, they are still a part of the search game. And I'd say a major part since they are still the second largest search engine around. Recently, SEO By The Sea wrote a blog post detailing a patent application regarding a method for selecting a snippet for a search page. Bill Slawkski, as usual, has some interesting insight. The gist of Yahoo! patent application boils down to three things: * A query-independent relevance for each line of text – a degree to which the line of text of the document summarizes CLICK HERE TO READ MORE...
Should Social Media be a Part of your Strategy?
There are definitely many questions from a variety of businesses whether social media should play a big role in a search engine optimization strategy. Social media has really come through like a giant wave engulfing the business community and many are still not sure what to do with it. It is like being part of one giant party and if you don’t at least show up you could potentially be missing out on a great deal of potential conversations. It is important for every business to realize that the search engines are changing and evolving into something much different than they were 5 years ago or even two years ago sparking many marketing changes for many different websites. Here is a helpful video that explains how CLICK HERE TO READ MORE...
Cyber Monday Hits Record Sales – Finally!
Apparently, online retailers had a bang up Cyber Monday according to Retailer Daily. If you've been waiting around for news on how e-tailers did this Cyber Monday, well, hold onto your hat. Sales in the online world were higher for this Cyber Monday than they were for last year. Here are a few stats about this past Cyber Black Monday that I found extremely interesting: * E-commerce sales were 13.7% higher on Cyber Monday this year than they were last year * Average dollar amount spent by consumers per online order rose 38.2%, from $130.24 to $180.03 * Apparel retailers and jewelry retailers drove this increase with 26.4% and 14.3% jumps in average dollar CLICK HERE TO READ MORE...
Your SEO Has No Control so Grab the Wheel!
When shopping around for a search engine optimization firm or SEO service provider it is important to realize that there are some things that will always be out of the control of any person regardless what they say to you over the phone. As marketers we have the knowledge of what search engines really like to see but nobody has the power to changes things in the search results as they please. Here are five things that no SEO person has control over regardless of what they might tell you: 1. Search Results: Any honest search engine marketing person will tell you right away that they don’t have any control of search results or even the search engines as a whole. You won’t know how CLICK HERE TO READ MORE...
There are So many Definitions of SEO!
If you have spent the last few years really putting off your search engine optimization efforts because you either didn’t want to admit to yourself that it works and you needed it or you just didn’t understand it that well then your head might start to spin if you call to many search engine optimization firms to start conducting your research. When you are ready to finally pull the trigger on SEO you will quickly see there is a tremendous amount of information out there floating around which can make things get very overwhelming really quickly. As a business owner that might not understand this concept it is important to not get frustrated with the fluctuation in pricing and approaches you might encounter. You have to CLICK HERE TO READ MORE...
The Most Essential SEO Data To Measure
If you are doing your own search engine optimization or even you have have hired an SEO firm, then you'll want to make sure that you measure certain data to determine whether or not your SEO efforts are paying off. There are all sorts of data that you can measure, but I've narrowed down the list to the ones that absolutely are essential data sets for every business owner or marketer to measure. Sales, Leads aka Conversions - At the end of the day all of your online and offline marketing efforts come down to increasing and generating sales for your business. Often many times people tend to loose sight of this key aspect and how truly important it is. The only difference is CLICK HERE TO READ MORE...
How Long It Takes To Drop Off The Search Radar
Do you know how long it takes before you can disappear from the search engine indexes completely? The technical answer is: As long as it takes for the search robots to return to your site. The real answer is, It could be just a few hours. The search engines will return to your website to crawl it and index new pages and content every time you update it. If you update your site often then you'll likely get crawled often. Once you train the website robots to return to your site every few hours or so then they will do so by habit. They'll get used to new content on your site and may even crawl it if you haven't updated it. On the other CLICK HERE TO READ MORE...
Visible Control Over Your Site in Google
One of the most important elements of web marketing is search engine optimization and a very important aspect of that is your listing in the search engines. It's important to understand that Google does not use your meta data for ranking purposes. However, your meta data is important for Google in its display of your site within the rankings. Two of the most important meta tags are the Title tag and Description tag. Your Title tag appears in Google SERPSs as a blue clickable link in large font size above your Description, what Google calls the snippet. Google's primary concern is delivering quality content to searchers. If you don't provide good Titles and Descriptions for that purpose then Google will substitute your information for CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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