Why Should You Conduct a Full Link Audit?
Once I year, I have to prepare myself for the arduous process of running a full link audit on my site. Is it fun? Not by any stretch of the imagination, but it is very important nonetheless and helps shape my link building campaign for the coming year. Conducting a full link audit on all of my sites (including my company site and external blogs) is a very time consuming process, but it’s imperative that it gets done. The same is true for you and your websites. Why should you bother with a full link audit? First off, conducting a full link audit means that not only do I gather the data on how many links my sites have, but I also visit each and every one of those links and categorize them. You should visit all of the inbound links your site has because it is the only way you’ll be able to see just what kind of link it is. Is it a blog comment, article link, press release link or other purposeful link building tactic? Or is it a natural link, like someone quoting one of your blog posts or republishing a Facebook link. By CLICK HERE TO READ MORE...
Optimizing Your Website for Local Search
Many businesses and websites aren’t looking to dominate the national search results; they just care about doing well in their own neighborhood. For instance, a plumbing company in Phoenix, Arizona doesn’t want to get visitors to their site from Normal, Illinois, so ranking well for national keywords isn’t the primary objective. Even though that visitor is looking for a plumber (which you might assume makes them part of the plumber’s target audience) that Illinois homeowner isn’t going to hire an Arizona based plumber. This is why it is so important for local businesses to incorporate local SEO best practice guidelines into their onsite optimization process. Here are 3 best tips for optimizing your website for local search: Localize your keywords. Localizing your keywords CLICK HERE TO READ MORE...
Organize Your Blog Commenting Activities – SEO Video Tip
It's incredibly important to organize your monthly blog commenting activities for multiple reasons. First and foremost, you don't want to have multiple people from your company commenting on the same posts each month, especially if they have differing opinions! Secondly, you want to create a schedule of quality, related blogs that you know are frequently updated so you don't have to waste time searching for a new blog to comment on. Watch this week's SEO video lesson here! For more link building video tips and lessons from Nick Stamoulis, check out the Brick Marketing link building video lesson archive . CLICK HERE TO READ MORE...
Social Media and Inbound Marketing
Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet marketing is not a one-or-the-other kind of battle. The most successful websites understand how to leverage all their online assets to their benefit, including social media marketing. By now, most businesses realize the importance of having some level of a social presence. Social media have even bled into traditional advertising, with television commercials ending by asking viewers to like them on Facebook or find them on Twitter. From Fortune 100 global brands to the mom-and-pop pizza joint around the corner, CLICK HERE TO READ MORE...
What’s New in SEO for January 3, 2012
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: What were we watching this year? Let’s rewind 2011. Google takes a look back at the most popular videos and channels of 2011. On your mark, get set, GOMC! Registration for the 2012 Google Online Marketing Challenge (GOMC), which is a global online marketing competition open to professors and their students, is now open. WHAT'S NEW THIS WEEK WITH BING: New Year, New Destinations: Win a Trip-of-a-Lifetime with Bing and Lonely Planet Bing asks, if you could take a trip anywhere in the world, where would you go? So there you have it, the CLICK HERE TO READ MORE...
3 Common B2B SEO Mistakes
It’s very easy to make small mistakes with your company’s B2B SEO campaign that can have lingering effects on its long term success. Many B2B companies don’t even realize they are making these simple mistakes and can’t understand why their SEO campaign is under-delivering on their expectations. If your B2B SEO campaign seems to be suffering, double check that you aren’t accidentally making these 3 SEO mistakes before deciding to chuck your campaign. 1. Relying too heavily on industry jargon for your main keywords. This is a common SEO problem in many B2B industries, especially for tech or software companies. You might rely too heavily on industry specific keywords (like “contact reasoning engine”) that don’t mean anything to your target audience. Instead of “contact reasoning engine,” they CLICK HERE TO READ MORE...
4 Ways to Repackage Your Content
The number one complaint/concern I hear from my SEO clients when it comes to content marketing is that they don’t know what to write about. The number two complaint/concern is, even if they do have a list of topics ready to go, no one on their staff has the time to commit to a heavy content marketing campaign. To both of those I say, “Oh yes you do!” Content marketing isn’t nearly as hard as most site owners think it is, even if looking at a 6 month editorial calendar can be a little intimidating. An easy to solution to your content marketing woes is content recycling. Content recycling (or repackaging) is when you take a piece of content, say CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
