Search engine optimization is all about creating targeted streams of inbound traffic coming to your website on a daily basis. A dull SEO campaign really doesn’t help anybody. The user who might bump into that piece of marketing won’t find it useful and the search engines just get cluttered with more material that just gets in the way of things. With the search engines evolving and changing it is important for your efforts to really have some sort of personality applied to them.
Let’s take a look at some of the areas you can give your online marketing efforts a kick start to get people wanting to click on your website:
Online PR: Instead of just sending out a press release to get more links why not trying to send it out to get great links and fantastic press. If you send out dull pr you might notice that there are some blogs that pick up anything just to build content. That is not going to help you or your business. If you want a major online publication to pick up your pr topic you will have to give that pr topic a bit more flavor. Try announcing a new client that might be larger than normal if they allow for their name to be used. Maybe you have formed some sort of partnership that is worthy of a headline. This is more likely to get picked up and receive better links than just announcing a new section of a website launching. Put some personality into the pr and it will go much further.
Social Media: Instead of just launching a Twitter or Facebook page and dropping links to your blog posts take a different approach. If you can get your community conversing with you your social efforts will go much further just helping your SEO efforts in the process. SEO is much more than just creating rankings, it is about building your business online so it requires more than just placing links here and there. Ask questions in your community. If you have followers in your Twitter account people will respond you just need to give them a reason to do so. Ask relevant industry questions to get some conversations started.
Video Marketing: Video marketing is a great way to really spread your presence online but you have to do it the right way. If you have the budget buy a decent camera, a tripod and some editing software. Take the time and make some good solid promotional videos to help you spread the word online. If you make it right people will pick up your video and blog about it. This action will give you nice strong links pointing to your website. Always shoot for making your video viral.
Putting some personality into your marketing will allow things to go much further online for your business than if you didn’t. People don’t respond to just links, they respond to marketing so go and brand yourself as a real business online.