Keep Search and Social Media in Perspective
Social media marketing has been the talk of the town for the last twelve months to the point that search engine marketing and optimization has almost become the forgotten brother. If social media marketing is working and delivering traffic – great. But wouldn’t it be even better if you could also harness the free traffic available through the search engines.
There is a place for both forms of marketing in most every type business. It is a matter of keeping everything in perspective and working in areas where your business is going to gain the most benefits. Traffic is not necessarily the key – sales or converting traffic is the only way you can hope to stay in business. I can’t tell you how many times I have seen companies that think that a certain social media marketing strategies are the end all be all…best thing for sliced bread. Really spend you time understanding the audiences of each social site to make sure they are a good fit for you company, before you start becoming active on a site. For instance, if you own a real estate company, why become active a social networking website for people outside the united states or a smaller demographic?
Late last month we published a list of the top websites presented by Compete. That list should tell you where best to focus your efforts. Are you spending all day on Twitter? Why? It only receives a small fraction of the traffic compared to the search engines, Facebook and YouTube. There are many businesses than can justify the time spent on Twitter through extra sales or conversions. Others are trying to pump up their business through Twitter when their efforts may be better focused in other areas.
One of the hardest tasks for any business looking to increase their visibility, visitors and sales from the web, is the ability to keep everything in perspective. Online marketing needs to address your businesses needs today, tomorrow and next week. Focus on what is working then look to other areas that offer the potential for growth. By keeping everything in perspective, you will at least maintain your current flow of traffic while waiting for new marketing strategies to bear fruit.
4 Responses to “Keep Search and Social Media in Perspective”
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You’ve made some good points on being focused with one’s strategy.
In terms of SEO, I’m wondering if you’ve had a chance to read Robert’s thoughts at http://tinyurl.com/ydjb7zd.
I think with the right social relationship management plan through social media sites, one should be able to promote traffic but also develop relationships that will be essential as search optimization becomes less and less relevant.
Cheers
Hi Eric,
Thanks for the comment and link. Personally, I think social is going to become much more important, but I do not think SEO will go away, but it will evolve as it continues to…
Your quote : “For instance, if you own a real estate company, why become active a social networking website for people outside the united states or a smaller demographic?”
That’s a good point. Spending time in social media network is really time consuming. It should be done after doing some research into it. I still think search engines is going to be the most preferred method of doing research online, for a long, long time to come and it’s not going away. I won’t do any research using twitter or social media…..I still prefer SEARCH ENGINES!
Hi Jimi@health-info-tips,
Thanks for reading and your comment. Most people do still prefer search engines as their main method of research. In recent times, since Google has started to integrate tweets in search results, this only shows that social media marketing is so important but should indeed be put into perspective as search engines are still very much the king on the block