Quick Tips for Photo Optimization

Writing by Nick Stamoulis

If you want to have photos on your website then make sure you read these quick tips about photo optimization. They are simple tips, but many people do not consider the benefits of photo optimization. There are a ton of indexed articles out there, most people skimp on image optimization, so it is possible to pick up image search traffic. Optimize your photos, you might be sorry if you don’t.

It’s all in the tags – An untagged photo is a waste of space. Search engines see text not images. Make sure that the ALT text is there and give it a decent description. Use lots of keywords in the description, but be sparing in the title.

Don’t forget the pixel size – If you parameters are not in the tags then you might as well not bother. The size is just as important as the title.

Keep the files small – No one wants to see the high definition shots that you took with your 10 Megapixel Nikon D200. Do not bring high definition pictures to a low definition media. Make sure that the images are compressed so that they can load quickly.

Bigger can be better – tiny pictures are a dime a dozen. If your shots are a little bigger, they might attract a little more attention. You do not need to destroy the aesthetics of your site to this end. Pick the biggest size that makes a good fit.

Link to page not to file – If you are earning ad revenue this is very important. If you have a ton of thumbnails that people can view, make sure that they link to page. This will keep your ads showing.

Photo optimization is relatively simple but can take a long time to incorporate if your site has been made without optimization. If you have any questions relating to this or any other SEO topic, please contact us.