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Ways to Play Nice With Google!

Writing by Nick Stamoulis

It is not in anyone’s best interest to ever want to challenge Google in any sort of way. Google is one of the largest and most powerful organizations in the world and you are much better off playing nice when it comes to marketing your business through search. With one push of a button Google can make your website disappear, so it is important to really play nice and follow the rules.

Here are some ways to play nice with Google and your overall search engine optimization efforts:

Follow the Google Webmaster Guidelines
Google has a series of very strict guidelines in place when it comes to marketing any website that all website owners should be following if they want to stay on Google’s good side for the long term. These guidelines where recently updated and if you take the time to read through them you will clearly see that they are more than fair.

Don’t Think About Tricks
If you own a website and you are already thinking about how you can perform some “tricks” in order to get it to move around a bit more I can guarantee you that Google will eventually catch up to you and you will not be on their friendly side. The word “trick” should never even come into the picture when you are brainstorming ways to increase business to your website.

Always Wear Your Marketing Hat
Google has repeatedly come out and said that in order to get ahead in the search engines with your website you should always approach your website wearing a marketing hat. Ultimately, a good solid marketing campaign is truly the way to bring in nice, new traffic to your site.

The search engine territory is all about playing nice and by the rules. Search engine optimization tricks might bring quick bursts of traffic but they are often short winded. Building a long term business on and offline requires proactive marketing and branding efforts that fall into guidelines. The days of black hat SEO are coming to a close and if you truly want to see your online business move into the future you will play by the rules.

17 Responses to “Ways to Play Nice With Google!”

  • John says:

    It’s pretty easy to stay on Google’s good side. There are two main things you need to avoid. Do not rely on content farms to build up your backlinks. Google has just recently dequalified those. And lastly, do not buy links. If you are caught your site will be devalued and penalized. Especially if you are in a very competitive market.

  • Steve says:

    You need to respect yourself, your visitors and the search engines.
    You don’t want someone to play dirty tricks on you so don’t play tricks on others just to go forward. Read and follow the Google webmaster’s guidelines and you will be safe.

    Excellent advise Nick!

  • Nick Stamoulis says:

    Thanks Steve for stopping by and for reading!

    Take Care,
    Nick

  • Cecilia Mueller says:

    I appreciate any information I can get about SEO’s.

  • Mobile Phone Saver says:

    Hi Nick,
    Thanks for your insite and “HAPPY Easter to ALL”…
    SEO is only the tip of the iceberg. Need I say “Content is King” . Quality compliant code looks nice. So remember a Wealthy Business Owner Was An Opportunity Seeker Who Became An Entrepreneur..

    Sieze the Day…

    Sincerely,
    http://www.twitter.com/mobilesaver

  • Nick Stamoulis says:

    Thanks Mobile for stopping by!

    Take Care,
    Nick

  • tony says:

    A never ending race…no rest for the weary!

  • Dave Keays says:

    Finally, advise that makes sense I will pass onto my clients. Actually, I’ve been telling them the same thing.

  • James Mambo says:

    Excellent. Remember one more thing. Content is the king. Beside every other thing, you must have original, useful content that will make visitors stop by for sometime. If you use English, syntax or rather grammar can be issue with Google. Google bots this days are behaving like real humans. Thanks for everyone who have made some contribution. I also want to repeat! Content is the king!

  • Nick Stamoulis says:

    Thanks for stopping by and reading James…content is certainly king! :)

    Take Care,
    Nick

  • Jacob Aud says:

    You should also be careful about using trademarked terms.

    Our Google CPC privileges got revoked and banned for ETERNITY… All because we made an honest mistake and included a trademarked term on one of our adds (I won’t print the word here but it was a building material and a word so common we thought it could not be trademarked – like the world “2X4″ or “glass mirror”…).

    Anyways, after over a year of trying to reason and explain and apologize (to Google and the trademark owner) Google could not even be bothered… (it was like talking to a wall).

    Lesson = BE CAREFUL

  • Brian Green says:

    Where do I find Googles “Webmaster Rules?”

  • Nick Stamoulis says:

    Hi Brian,

    Here are the Google Webmaster guidelines:
    http://www.google.com/support/webmasters/bin/answer.py?answer=35769

    Thanks for stopping by!

    Take Care,
    Nick

  • Link Journeys for April 23, 2011, the “Back to Basics” Edition - Remarkablogger says:

    [...] Ways to Play Nice with Google – SEO may not be your thing, but you’d have to be living under a rock to not have heard the rumblings on the web about Google’s latest updates to its search algorithms (dubbed “Panda”). If you know enough to be worried or you’re new to SEO, period, you should check this article out. [...]

  • Debra says:

    Thanks Nick love your SEO tips.

  • Nick Stamoulis says:

    Thanks a lot Debra!

    Best,
    Nick

  • Justin | Mazzastick says:

    Hey Nick,
    It seems that those who are into gaming the system will eventually get caught. I had it in my head in the beginning that I will be blogging for the long term.

    That way I won’t have to worry about bothering with gaming the system.

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