Creating videos is a great way to push your content in an innovative and engaging format, promote yourself or your company as an industry authority, help with your SEO and link building, build your brand reputation, increase online presence and more. In essence, video marketing has the potential to do it all!
I think that where many companies get hung up with video marketing (as it was for me) is that they think videos need to have the budget of a Steven Spielberg film, the effects of a Michael Bay movie and the reach of a James Cameron mega-hit to be successful. But that simply isn’t the case. While having the technical skill and gadgets to create a great looking video is a nice bonus, it really comes down to the content. Without a good script, no amount of money is going to save any of those aforementioned directors from producing a flop.
Videos are great marketing tools for a lot of reasons. First and foremost, people like to watch videos. It’s more entertaining than static text. Videos move and have sound. In short, they often have more personality than an article. This makes it more dynamic and engaging.
Videos are also really useful because they can be concise, while still packing a lot of information. Most people don’t want to watch anything over a few minutes long, but two minutes is a long time to talk about one thing. A video gives you the chance to really delve into a topic and explain it in full without padding it with fluff. You’d be amazed at how much information you can share in a few minutes when you really stick to one thing.
Because videos should be relatively short, you can take a longer video (like a recorded speech from a conference or seminar) and cut it down into short segments. You may have several months’ worth of video material waiting to be sliced and diced from the last time your President spoke at a trade show. This takes a level of pressure off because you don’t have to create new content. It is already there, waiting to be edited down.
There is no limit to what you can do with video marketing. If you’ve ever given a webinar, turn that slideshow with your overlaid voice into a video. Interview your employees and talk about the corporate culture of your company or what new and exciting things you company is doing. Video marketing lets you express your company’s personality while simultaneously branding it.