Googlebombs are back. It seems they never go away. And this time it’s new President Barack Obama.
Matt Cutts explains how Google deals with Googlebombs. I didn’t realize there were separate algorithms for detecting Googlebombs and for fixing them. It makes me wonder how my algorithms Google really has. Usually, you hear of Google’s algorithm – singular. But it’s really the case that Google has several algorthims – plural. That’s nice to know.
Nevertheless, that doesn’t take care of Obama. We all know about former President Bush’s “miserable failure” Googlebomb. Well, that was fixed and now Obama has his own, but Google fixed that in its index. Yahoo!, however, still has Obama ranked for “miserable failure” and for “cheerful achiever”. Before Google fixed its index it had the White House website ranking for both “failure” and “cheerful achiever”.
All of this is really a testament to the power of link backs. With the right link anchor text (and the right amount of back links from just the right mix of websites) you can get any site on the Web to rank for a low value search term that no one would want to rank for anyway. And if you can do that then what else can you do with links? Actually, a lot. Are you doing any link building? You should be.