No one knows more about your product or service than you do so use it to advantage in your search engine optimization programs. That knowledge can be pure gold for content creation.
Creditability is an important issue for your readers so good quality informative content is a must. Just as import though is your ability to inject keywords into that content as part of your search engine optimization strategy. Knowing your product well means you know where keywords can be placed so they blend into the content naturally.
Of equal importance when it comes to credibility are the inbound links you can acquire. People will always respect and expect in a given field so when writing their own content, they are likely to link back to a respected source; with luck yours. Search engine optimization relies on quality back links to get high rankings in the search engines. Your knowledge can help acquire these links with little extra effort. The words will do a lot of the work for you.
Where product knowledge can be of additional benefit is through writing articles for submission to directories. Again, this will help to develop further back links to web pages further enhancing your search rankings. Quality article submission is an under used search engine optimization strategy that may help your credibility and reputation within your niche.
Product knowledge and the ability to put that knowledge onto paper can be pure search engine optimization gold – use it effectively and you can give your rankings a huge boost.