Many PR firms and search engine optimization companies know that press releases distribution online are a great relevant link building outlet as well as a promotion and buzz building outlet. But many SEO companies still do not employ press releases on a regular basis despite knowing their SEO potential because of the amount of work that is sometimes involved. Well, since social media has risen in popularity in the last couple of years, the press release has become even more important.
A press release, like an article or a web page, can be optimized and faces the potential to be found in the search engines as well as any of online content. But social media can drive even more traffic to the press release and to the website, or websites, it promotes.
Real-time search, which all the search engines are not tinkering with, makes the potential for press release optimization even better.
To make the most out of your press release opportunities, here’s a recommended strategy:
- Write a well-written, well-optimized press release
- Distribute your press release through a professional press release distribution service, such as PRWeb or PRLeap
- Blog about the event your press release promotes and link to the press release “for more information”
- Promote the press release and link to it from Twitter, Facebook, and LinkedIn
Take these steps in increments, not as an all-in-one solution. For instance, write and distribute your press release on one day then blog about your event with a link to the press release a day or two later. About 3-5 days after you blog about it, promote the press release on one of your social networks. Promote it on another social network the following day and another on the following day, etc.
When you promote your press release or event the press release is promoting, be sure to use the same keywords that you optimized your press release for. You want to exploit those keywords as much as possible. You should even use them as anchor text when linking to the press release and when linking back to your website.
Press release optimization is not difficult. But you want to promote the press release like you would any other online content, if you do then you increase your chances of generating relevant links, visitors and you can create a “buzz” for your company all at the same time!