As we all know every business is 100% different in every respect and this includes what combination of push and pull marketing that is needed to drive long term success.

Thanks again for the comment and for reading!

Your beliefs about Push marketing are misleading you when it comes to Pull marketing.

Try this, go to Google Keyword tool and type in what people would look for to find you. You’ll probably see that there are thousands of people looking for you. And IF you have a compelling marketing message it isn’t hard to gather 5% to 10% of those looking into your Pull marketing net.

A construction company told me they were having trouble getting clients with their regular marketing. I showed them there were 13,000 people (yes 13,000) looking for what they do right here in Kansas City (not a really large city). And all we have to do is get a listing on Google (natural search engine position or pay per click), and bingo they start calling you.

It’s a hard thing to understand when you’ve been chasing them, to learn that IF you do this right that they will CHASE you. You can have as many as you want.

I showed a Mary Kay lady who had said she had only 1 call a year from the national Mary Kay website that there were 1,000 people a month looking for a Mary Kay lady. We turned on a pay per click and within 2 weeks she had 72 people checking out here website, and 10 new sales. In a year she’s added an additional 250 people.

That’s what can happen with Pull marketing when done right. Gaps??? Only if you don’t do it right.

Hi MasterLinker,
Thanks for the comment and your thoughts! I appreciate you being a great loyal reader

Good points! You are absolutely correct that pull marketing traditionally results in higher conversion rates and better ROI than push marketing. However, a drawback to pull marketing is you have little influence over when (and if) potential buyers take action. Sometimes buyers need to be nudged to take action.

The old adage, “If a tree falls in the forest and nobody is there to hear it, does it make a sound?” is certainly true in marketing. You may have built the best mousetrap in the world, but if nobody knows it exists and they don’t know to search for it, then you won’t be able to pull anybody to your site.

As a result, you often need to supplement your pull marketing efforts with push marketing efforts. As your brand builds momentum you can rely more heavily on pull efforts, which is a huge payoff for the reasons you mentioned in your article.

Keep up the good work Nick!