I get many potential clients on the phone that have one goal in mind and that is to be on the first page of Google right next to their biggest competitor, wouldn’t’ we all? It is important to realize that to get ahead in life most websites need to first put their dues in. The same thing goes for websites as well. Websites need to show the search engines that they have earned their right to be in that high position or ranking in search results before they are actually allowed in. Each website needs to work their way up to that point, by marketing their businesses over time. Key point is that search engine optimization is about building your online authority and developing trust.
If you have a website and Wall Mart appears on the first page with Target and a few other major department stores what makes you think that after making a few changes to your website you will all of a sudden appear right next to them in the search results? Organic search takes a great deal of time and your website needs to prove to the search engines that you belong on that first page with some of the biggest brands in your space. For some competitive keywords this could take years and sometimes even longer than that. If you have a new website you can guarantee yourself that it will take a quite a while for your website to rank for certain competitive keywords. Do some research on the websites that might be parked in the first few pages of search results for your targeted keywords. You might notice that they have websites that been in the search engines for over ten years. This means that they have had a decade to allow their website to grow and build. It doesn’t matter if you think your website looks better or even if your company has a better standing in the industry. Search engines are readers and recorders of data. The major search engines rank individual pages of websites according to data and not emotion…it is important to acknowledge that!
Search engines don’t pick websites they like more and put them in the first few pages of the search results. Many people and business owners feel that sometimes Google (or other major search engines…yes, there are several others treats certain websites unfairly and this really couldn’t be further from the truth. Google tries to organize the world’s information and catalog it correctly and this is no easy task by any means. There are hundreds of search engine ranking factors that contribute to positioning in the search engines.
Remember that new websites are being published each and every day adding to the online chaos so it is important to leave your mark and spend the time to properly optimize your website and build relevant inbound links and develop your authority over time.