Rand Fishkin over at SEOmoz makes some interesting and excellent SEO related predictions for 2010. As usual, he provides a compelling read.
In a nutshell, his 8 predictions about the search engine optimziation industry in 2010 (sorry for letting the cat out of the proverbial bag) are:
- Real-time search will disappear
- Twitter’s link graph will take over (including link juice from your tweets)
- Personalized search is forever
- Google and Bing will dominate with 80/20 share
- Kiss Site Explorer and Linkdomain goodbye
- SEO spending will rise (and we hope it does)
- Conversion Rate Optimization will surge
- The search engines will keep more traffic on their sites and send less to yours
I find these to be extremely interesting and well thought out predictions. The only one I outright disagree with is the real-time search prediction. While Rand makes a good point about Google totally flubbing this one up it’s also worth noting that Google rarely just takes something off the market due to its flaws. They either work to improve the product or keep it in beta forever. Though there are instances where a lousy roll out ended up with the guillotine.
I think in the case of real-time search, there is a demand for it. Searchers want it. And webmasters want it incorporated into the search mix. I think Google and Bing will figure out a way to make real-time search work at least moderately well. It may not be the near-perfect search tool we all expect, but how near-perfect is organic search? I think Google and Bing will find that cozy place of acceptance where real-time search results are concerned. It will be interesting to see where we are one year from now, but I don’t think real-time search will simply disappear. Not at least while Facebook and Twitter are still so popular and widely used