Comments on: 7 Reasons Why a Business Blog is Valuable

By: Kevin Levine

Kevin Levine — Sat, 24 Mar 2012 06:30:26 +0000

Blogs are great in they give you a chance to express yourself and teach others. There are costs, but most of them are obtainable.

I suspect a heavily trafficked blog has a lot of value and seeing the growth in visitors month after month is exciting and fun!

Keep blogging!

Kevin (Mister SelfHelp)

By: Mike Budd

Mike Budd — Fri, 30 Dec 2011 14:59:04 +0000

Hi Nick,
Thanks for your points.
I am currently reconsidering the interest of a blog in the website I developed with friends and to be honest, I’m not sure yet that it would help. My main concern is to keep a good level of quality as we tried to have in our pages and I feel that a blog would be a kind of “small talk”, not really helping readers?
I have heard about “email marketing” which would be to collect email addresses of interested readers only and to write a newsletter “for them only”.
Or maybe both if only I had knowledge & time…
Cheers,
Mike

By: Menchie

Menchie — Wed, 19 Oct 2011 22:38:27 +0000

I agree with this: “The public expects a response and they expect it now. Silence is almost never the best option.” I have my personal experience about it. When I do search on Google about stuff, most of the time I look at the date when it was updated and I go for the latest. Why would you spend reading out-of-date information if there’s an updated one?

By: Steven J Fromm

Steven J Fromm — Wed, 19 Oct 2011 21:58:17 +0000

These are great points Nick, but the time committment is just onerous. I have been trying to add tax and estate articles to my website to offer more to clients and this is a full time job, not to mention practicing law. I have really neglected my blog. Would it be better to combine my blog into my website to economize on time?

By: Robert Gluckson

Robert Gluckson — Wed, 19 Oct 2011 18:08:04 +0000

I love blogs because they represent everything great about the internet – for example, the free tips I get from this one! Blogs represent sharing our gifts, a great way to help many people and build business with a few.
We have to be careful not to train our readers to avoid our posts because they are “just” ads.

By: Matt Davidson

Matt Davidson — Wed, 19 Oct 2011 15:08:12 +0000

My sales perked up on the last few weeks from people outside Virginia who are e-mailing and have done about $2,000 on two sales. My web site stays static becasue of industry limitations so I think it is updating my two blogs that has gotten me noticed by Google. When I put in what they tell me they asked for, I don’t see myself but it is working, they do. I am thankful for Google and credit cards.

By: Keri

Keri — Wed, 19 Oct 2011 14:53:09 +0000

Hi Nick – love this blog! Great and simple ways to explain the importance to small business owners who might not ‘get’ why it’s important to blog. Do you mind if I repost this on my blog this week? Obviously I’ll link back to you.

By: Sarah Kuglin

Sarah Kuglin — Wed, 19 Oct 2011 14:24:07 +0000

Great article Nick, thanks for sharing! All very excellent points and a great reminder of what we should be using our blogs for!

By: Peter Johnston

Peter Johnston — Wed, 19 Oct 2011 14:17:47 +0000

Jan’s time figures only work if your blog is a standalone – which it should never be.

A blog is an elevator pitch on a particular aspect of your business. It requires in-depth thought on that part of your operations. That thought should inform everything you do in this area – it can lead to a new way of working, a variation in the product offering or an appeal to a new market.

Putting a day a week into your blog can be the best time you ever spend – as you really articulate what makes you special.

By: Shannon Lowe

Shannon Lowe — Wed, 19 Oct 2011 14:10:59 +0000

Nick – Excellent post. We all need to be reminded why blogging is valuable, and we need to be encouraged to stick to it. There are so many great content development opportunities these days, but blogging remains one of the best and most productive. Thank you.

By: Vanda Gould

Vanda Gould — Sun, 21 Aug 2011 21:43:43 +0000

Those are pretty good reason to establish a blog. Time allocation, topic and targeted visitors comes to my mind whenever i write for my blog. Expressing your thoughts to words is vital sometimes.

By: Megan

Megan — Fri, 19 Aug 2011 17:49:35 +0000

Nick, Thanks for sharing 7 reasons why a business blog is valuable. Obviously, it is important to build your online brand presence, but I think the real key here is humanizing your brand. I agree that It is so important to put a face to the name of your company! Great post.

By: Paul Jacobs

Paul Jacobs — Fri, 19 Aug 2011 13:01:34 +0000

Nick,
Jan makes a good point. It may be a good blog post to list the time value of a blog post, and how much materiel a beginning blogger will need.

By: Nick Stamoulis

Nick Stamoulis — Fri, 19 Aug 2011 09:36:11 +0000

Thanks Jan for reading and you comment!

Take Care,
Nick

By: Jan Meester

Jan Meester — Thu, 18 Aug 2011 18:54:13 +0000

I agree with the seven arguments. On the other hand the costst of a blog are very underestimated. When you want to build a good blog you also have to get involved in other blogs and socialize with them. You have to make artikels. Reactions have to be reviewed. Spammers have to be blocked. For the marketing of the blog you have to be active on Twitter.

If you want to create a valuable blog the time to spend will be 10 – 15 hours a week. When less time is spended the blog probably will not be succesfull and the efforts will have no result.