A lot of site owners think that once their site is up and running they can set it and forget it; this is not the case! You want to refresh the content of your website every 1-2 years to keep it up-to-date and relevant. What new products or product upgrades have come out in the last year? What conferences are you going to be attending? How has your company changed? All of this needs to be reflected in your site’s content.
Watch this week’s onsite SEO video lesson here!