There are time when blogging is accused of simply repeating or rewriting content that appears on other blogs or other web sites. I am not sure why this is seen as a negative when the practice is the life blood of the internet.
Take announcements by the search engines as an example. They don’t run big publicity campaigns when releasing new features, they simply publish a blog post about it. Why? They know that a thousand (or more) bloggers will pick up the post, rewrite it (often with their own views) and publish the information on their blogs.
This is in a way viral marketing at its best. It is certainly now one of the fastest ways to spread the word. Why is it good for the web? Only a small proportion of users actually visit and read search engine blogs. So how is the message spread – through other bloggers. My readers are not necessarily your readers so if we both ‘rehash’ information, we are helping to spread the word.
In fact, chances are, one my readers, or one of your readers will also pick up on the story and publish their version, so spreading the word even further.
Yes, blogs do repeat information that appears on other blogs. However, that process is the life blood of the web – if we didn’t publish this type of content, news would never spread. It should also be pointed out that blogs are not the only publishers of rehashed information. Websites and social media (particulalry Twitter) are also part of the process. It’s just an online form of the ancient art of story telling – an art we all rely on to find out what is going on in the world around us.