SEO Tip: This one works for your website or your blog. Take your important keyword and link it to another page within your website that uses that keyword. It is important for links to point to pages that are relevant. That is, relevance is a two-way street.
Example: Page A is about fast cars. The keyword around which the content is written is “dual exhaust.” Obviously, the owner of the website has something to say about how dual exhaust systems contribute to making cars go faster. That’s the point of the web page. His secondary keyword on this page is “speed” and he also uses “fast cars” a few times because that’s the overall theme of his website.
Page B of this website is also about fast cars, but the focus here is on “engine modifications” and that’s the primary keyword. There is a secondary keyword and “fast cars” is used a few times as well. On Page A, in the midst of talking about dual exhaust, the webmaster might have a sentence or two about modifying your car’s engine to make it faster. Here’s a sentence that could appear on the site:
Certain engine modifications could increase your car’s speed by as much as 30%.
Now, I’m not an expert on cars so I don’t know if that’s a true statement or not, but if the webmaster links the phrase “engine modifications” on Page A to Page B then this is effective anchor text. It uses the important keyword for Page B to link to that page from another page within the same website. That tells search engines that the linked-to page is about engine modifications and when the crawlers get to that page they’ll look for that phrase. If that phrase is used frequently on Page B, and it should be, then it should rank well for that phrase provided that the webmaster is diligent in employing other effective SEO techniques relative to his competition.
It is important, when building your website, to consider how your pages relate to each other and to use anchor text as often as possible to drive targeted traffic to each page and to clue the search engine spiders into what each page is about.