Newbies – the new kids on the block. Fresh young websites that are still in diapers. These sites often show an unranked Google PageRank so is there any value in linking to, or more importantly from a search engine optimization perspective, getting linked from?
There are many quotes that come to mind, however, in plain terms, what may appear useless today could prove to be powerful down the road. The real art of search engine optimization is just reaching the top of the SERP’s, it is also about staying there, going the distance.
The only way you can plan for the future is by looking for related sites that are growing, developing their own inbound links and slowly improving their position. While they may have only a minor effect on your SEO outcomes in the short term; in the long term they will be valuable.
Obviously a little common sense is required. The pages must be relevant to your pages and the site itself there for the long haul. It is a waste of time and energy to build links from a site that will be gone tomorrow. Over time you can come recognize sites that are going to be short lived. The content is sparse, the site full of ads and they often provide little or no value.
Avoid those sites at all costs. On the other hand, sites that have good content and have been optimized for the search engines are, over time, going to acquire their own inbound links. As this happens their rankings will grow stronger and with it yours.
Young sites should hold no fears when it comes to linking so long as you do your home work first, but the key to remember is only partner and link with sites that you have a business relationship with, this will be valuable for everyone for sure!