Andy Beal is perhaps the foremost authority on reputation management online. He’s real big on reputation monitoring and I agree that it is very important. But I also believe, and I’m sure Andy does too, that taking a proactive approach to managing your online reputation before you need to is absolutely essential today. But how do you do that?
This is what I suggest for reputation management on your company, your name, your brands, and the other items Andy Beal says you should be monitoring;
- First, subscribe to Google Alerts for every term that you want to monitor
- Secondly, start at least one blog. You may need several blogs. You might want a company blog for your company then a personal blog for your name. You could also want a separate blog for each of your brands. In other words, if you are a company that manufactures men’s clothing and you have three main branding lines then you might want a blog for each branding line of clothing.
- Social bookmarking is becoming a huge marketing tool. You should social bookmark every piece of content you produce and you should bookmark it in as many places as you can. Many social bookmarking sites appear in the SERPs for key search terms. You also get link juice for some of your bookmarks. Those links can serve to push your own content up in the search rankings, but even if they don’t then your content in the social bookmarking sites that you use could appear in the SERPs for your key terms. All you have to do is have your positive image outrank the negative things that people are saying about you. Get enough of them and the negative can’t rise to the top.
- Article marketing is also a big help in getting your name distributed online. Write articles in your name, mention your company in your resource box, and link to your URLs. It works.
There are other avenues of online marketing and search engine optimization. The key is to get your name out in as many places as you can over time. Age is a big factor online. The more your name appears across the web over time then the more likely you are to maintain a positive image. Keep monitoring, keep producing, and keep on top of your reputation because once it goes out the window then it’s hard to get it back.