Comments on: What Is Reverse SEO and Why It Won’t Work http://www.searchengineoptimizationjournal.com/reverse-seo/ Mon, 13 May 2013 21:06:04 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Dallas McMillan (Business SEO) http://www.searchengineoptimizationjournal.com/reverse-seo/comment-page-1/#comment-716658 Dallas McMillan (Business SEO) Wed, 09 Nov 2011 09:39:01 +0000 http://www.searchengineoptimizationjournal.com/?p=15183#comment-716658 Another practice which could be called Reverse SEO which is definitely a black hat strategy is to influence the number of searches (usually using crowdsourcing or software) to change the number of searches being done and thus influence Googles keyword profile for that search.
Eg. If 100s of people a month are searching for “tall barbie dolls” but you artificially add 100s searching for “green tall barbie dolls” Google will add this to its keyword suggestions and possibly to its search results. This is sometimes used in reputation management.

To me what you are describing is more like “Reverse Engineering SEO” to understand your competition which is a pretty common and standard practice, but by no means a game changer.

]]> By: Grady Pruitt http://www.searchengineoptimizationjournal.com/reverse-seo/comment-page-1/#comment-705015 Grady Pruitt Thu, 03 Nov 2011 07:39:35 +0000 http://www.searchengineoptimizationjournal.com/?p=15183#comment-705015 I have an SEO tool that does have a component that guages competition, looking at on page factors, links, and age of site, among other things. I’ll admit over the last few weeks I haven’t checked it much. I use it more for analyzing a keyword’s potential (which, I believe, is the intended use for this tool).

I think the 2 biggest keys to getting good rankings is to find a great keyword that is getting a decent amount of searches (I tend to like ones getting at least 1000 broad or 300 exact a month) and then writing content that people searching for those terms would be interested in reading. Focus on that, and letting people know about your site through commenting, guest posting, and sites where bloggers can meet each other and you’ll find that your rankings for those keywords will naturally start going towards the top.

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