Both Google and Live Search have added developments to their news Search Engine Optimization and search related tools that marketers can benefit from. First, Google:
To access these new features, first search for a person’s name on Google News. If we have a recent quote, we’ll show it above the search results.
Nice feature. So how can marketers use this feature to help searchers find them more easily? Easy.
Submit a press release with a quote from a top executive of your company to any of several press release distribution websites. Any news agencies that pick up your press release could run it the way it is or call for an interview. Either way, you’re getting your company’s name and your executive’s name in the news. A search for your executive could yield the quote feature noted above with a link that allows searchers to find other news about your executive (and your company).
Now, Live Search:
Live Search is doing some serious revamping all over, but this week they’re talking about the changes they’ve made to their news search feature. There are several ways marketers can take advantage of these developments.
- Aggregated News – Submit those press releases. If you have relevant news then your news could very well rise to the top.
- Local News - Be sure to identify your locations in those press releases. People making local searches will find you a lot easier.
- Multimedia – Include photos and videos in those press releases.
Look for other great developments from Live Search soon. They have plans to include RSS support, which another benefit to marketers, and access to the News search feature from Live Search’s home page.
Don’t count Microsoft out yet. These news improvements can help your business and marketing team perform better public relations and Search Engine Optimization efforts as well.